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Competitor pricing

What UGC, reviews and shoppable video apps actually charge.

Last updated

Every price here comes from the vendor’s own pricing page, help centre or app listing, with the date we read it on each vendor’s page. Where a vendor’s own pages disagree, we say so rather than pick a number.

We make Idukki, so our plans are in the table too. Every vendor is described with the same five questions: what the bill is counted in, free plan, cheapest paid plan, what happens as you grow, terms and trial. The list is alphabetical, not a ranking.

Competitor pricing models at a glance
VendorWhat the bill is counted inFree planCheapest paid planChecked
BambuserVideo views a monthYes: 250 views a monthEssential, $79/mo billed annually, 2,000 views
EmbedSocialConnected sources and widget views a monthYes: 1 source, 500 views a monthPro, $29/mo for 3 sources and 5,000 views
Judge.meA flat monthly fee. Order volume does not change the price.Yes: unlimited review requests, photo and video reviews, rich snippetsAwesome, $15/mo
JunipA flat monthly fee per plan. Orders are unlimited on every plan.YesCore, $29/mo
LooxOrders a monthYes: Beginner, up to 500 total orders after the trialConvert, $49.99/mo for 300 monthly orders
OkendoOrders a month, per productNone listedOne product from $19/mo (Loyalty from $99/mo)
StoristaCredits spent on rendersYes: no subscription, pay per renderPro, $19/mo with 2,000 credits a month
TaggboxFeeds, monthly views and stored postsYes: 1 feed, Taggbox branding on the widgetStarter, $19/mo for 2 feeds and 10,000 views
TolstoyViewers a monthConnecting a Shopify store is free; paid plans start at StarterStarter, $8/mo billed yearly or $12/mo billed monthly, for 5,000 viewers
VideowiseModules, with a monthly visitor allowance on Shoppable VideoNone listed on the 2026 pagesShoppable Video or Live Shopping, from $239/mo each
YotpoOrders a month, per productYes: Reviews up to 50 orders a month; Loyalty has a free planReviews Starter, from $15/mo
Idukki (us)Widget impressions a monthYes: up to 20,000 widget impressions a month, 1 store. Shopify installs start here.Starter, $45/mo (up to 100,000 widget impressions a month)Live plan list

Each vendor page has the full plan list, the notes on anything that did not add up, and its sources. Looking for features instead of prices? See every head-to-head comparison or the switching guides.

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