Tolstoy pricing: plans by monthly viewers
Last updated , from Tolstoy’s own pages
Tolstoy has four published plans plus custom Enterprise, each with a monthly viewer allowance. Billed yearly: Starter $8/mo (5,000 viewers), Plus $29/mo (20,000), Pro $129/mo (50,000) and Max $299/mo (120,000). Extra viewers cost $10 per thousand on Starter and Plus, $7 on Pro and $5 on Max. Each plan includes shoppable video, AI Studio and the AI sales agent.
We make Idukki, a UGC and shoppable video platform, so we have a side in this. That is why every Tolstoy number below links to the Tolstoy page it came from, with the date we read it.
Tolstoy plans
| Plan | Price | What it includes |
|---|---|---|
| Starter | $8/mo billed yearly ($96/yr), $12/mo monthly | 5,000 viewers a month, $10 per extra 1,000 |
| Plus | $29/mo billed yearly ($348/yr), $44/mo monthly | 20,000 viewers a month, $10 per extra 1,000 |
| Pro | $129/mo billed yearly ($1,548/yr) | 50,000 viewers a month, $7 per extra 1,000 |
| Max | $299/mo billed yearly ($3,588/yr), $449/mo monthly | 120,000 viewers a month, $5 per extra 1,000 |
| Enterprise | Custom | Custom volume |
- A Tolstoy help-centre article lists different "starts at" prices for its bundled AI Commerce plans. We used the main pricing page for the per-plan figures.
- The pricing page did not show a monthly-billed price for Pro when we read it.
Same questions, both products
How Tolstoy and Idukki charge, side by side.
| Question | Tolstoy | Idukki |
|---|---|---|
| What the bill is counted in | Viewers a month | Widget impressions a month |
| Free plan | Connecting a Shopify store is free; paid plans start at Starter | Yes: up to 5,000 widget impressions a month, 1 store. Shopify installs start here. |
| Cheapest paid plan | Starter, $8/mo billed yearly or $12/mo billed monthly, for 5,000 viewers | Starter, $45/mo (up to 10,000 widget impressions a month) |
| What happens as you grow | Overage of $5 to $10 per extra thousand viewers, or move up a plan | Move up an impression band: Starter $45/mo, Growth $75/mo, Professional $200/mo, then custom Enterprise above 50,000 a month. |
| Terms and trial | Monthly, or yearly paid upfront for a lower monthly rate | Monthly, or 20% off billed annually (Starter works out at $36/mo). No trial. |
Idukki prices are from our pricing page (USD). Tolstoy prices are as published on the date above and can change; check Tolstoy’s own page before you buy.
What this means if you are choosing
Tolstoy is cheap to start, and the overage rate decides what a busy month costs. Idukki prices by widget impressions, with shoppable video and rights management from the Starter plan, and its galleries are built around customer photos, video and reviews rather than AI-generated content.
Tolstoy pricing questions
How much does Tolstoy charge for extra viewers?+
$10 per thousand on Starter and Plus, $7 on Pro and $5 on Max, per its pricing page (read 12 October 2026).
Do Tolstoy’s cheaper plans include the AI features?+
Tolstoy’s pricing page says Starter, Plus, Pro and Max each include shoppable videos, AI Studio and the AI sales agent.
Is Tolstoy cheaper billed yearly?+
Yes. Starter is $8/mo billed yearly against $12/mo monthly, and Max $299/mo yearly against $449/mo monthly. Yearly plans are charged upfront.
Sources for the Tolstoy figures on this page
- [1]Tolstoy pricing, read 12 October 2026
- [2]Tolstoy help: pricing and plan tiers, read 12 October 2026
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