UGC operations
Creator handle
In one sentence
The platform handle credited as the author of a UGC piece (e.g. @maya.london on Instagram). Every published surface should link back to it as both attribution and trust signal.
Also calledauthor handleattributable creator
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Strategy
How to legally collect UGC from Instagram and TikTok
A repost is not permission. To put a customer's photo or video on your store or in an ad you need a documented licence, with a recorded reply that grants it.
Strategy
When a creator deletes the original post, what happens to your gallery
If your gallery embeds the live original, a deletion leaves a broken hole. If you hold your own copy and rights record, the licence and the tile both survive.
Strategy
FTC Endorsement Guidelines for Influencer and UGC Content
The 2023 updates expanded brand liability. Disclosure rules, labelling reposted UGC, the material-connection definition, and the enforcement actions to learn from.
See it working on a live store.
Real storefronts using the thing this page defines.
