AEO and AI search
Product schema
What is Product schema?
The schema.org Product type, carrying price, availability, GTIN, brand, and most importantly AggregateRating and Review. Required for inclusion in agent shortlists and for rich-result eligibility.
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AI search
Aggregate-rating schema and Google rich snippets
Those review stars under a search result come from aggregate-rating schema, not from having reviews. Here is how to earn the stars, and how to keep them.
AI search
Schema.org for ecommerce in the agentic era: 14 schemas every storefront should emit, ranked by AI-engine pickup
Ship six mandatory schemas first: Product, Offer, Review, AggregateRating, FAQPage, BreadcrumbList. Then four high-ROI shapes, ranked by AI-engine pickup.
AI search
Structured data and schema for product UGC
Customer photos, videos and reviews only count for search and AI agents if a machine can parse them. This is the schema that turns a gallery into visibility.
External reference
schema.orgSee it working on a live store.
Real storefronts using the thing this page defines.
