Product schema
In one sentence
The schema.org Product type, carrying price, availability, GTIN, brand, and most importantly AggregateRating and Review. Required for inclusion in agent shortlists and for rich-result eligibility.
Read more on this
AI search
Aggregate-rating schema and Google rich snippets
Those review stars under a search result come from aggregate-rating schema, not from having reviews. Here is how to earn the stars, and how to keep them.
AI search
Schema.org for ecommerce in the agentic era: 14 schemas every storefront should emit, ranked by AI-engine pickup
Ship six mandatory schemas first: Product, Offer, Review, AggregateRating, FAQPage, BreadcrumbList. Then four high-ROI shapes, ranked by AI-engine pickup.
AI search
Structured data and schema for product UGC
Customer photos, videos and reviews only count for search and AI agents if a machine can parse them. This is the schema that turns a gallery into visibility.
External reference
schema.orgSee it working on a live store.
Real storefronts using the thing this page defines.
