AggregateRating schema
In one sentence
The schema.org field carrying a product's star rating and total review count, embedded inside Product or Article markup. The single most-impactful AEO signal on a PDP after Product type itself.
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AI search
Aggregate-rating schema and Google rich snippets
Those review stars under a search result come from aggregate-rating schema, not from having reviews. Here is how to earn the stars, and how to keep them.
AI search
AEO for Reviews: Getting Your Ratings Quoted by AI Agents
AI agents quote a star rating when it is backed by verified, machine-readable review evidence. Mark up real reviews with Review and AggregateRating schema, surface photo and video proof to crawlers, and never pad the count.
AI search
Reviews as Evidence: How AI Engines Weight Verified vs Unverified by 14x
AI engines treat a verified-buyer review as roughly 14x more trustworthy than an unverified one. The data, the mechanism behind it, and what it means for the review platform you pick.
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