How to Embed a TikTok Feed on Your Website (2026 Guide)

A TikTok feed on your website does two things at once: it shows visitors that real people use your products, and it keeps your on-site content fresh without anyone touching the CMS. Getting the feed live is straightforward; keeping it brand-safe, fast-loading and shoppable takes a bit more thought. This guide covers all three.

Method 1: Native TikTok oEmbed

TikTok's oEmbed endpoint lets you convert any public video URL into an HTML snippet in about 30 seconds. Go to the video you want to embed, copy its URL, then call TikTok's oEmbed API (or paste it into a rich-text block in most CMSes: WordPress, Webflow and Squarespace all handle TikTok oEmbed natively).

The resulting snippet is a single <blockquote> plus a script tag. It renders one video with TikTok's own player chrome: the follow button, share controls and sound icon all show. Page-speed impact is roughly 150-300 ms of additional load on a mobile connection, depending on the TikTok SDK version.

The practical limit: this method is video-by-video. To build a feed you need one snippet per video, which means someone manually updating the page every time you want fresh content.

Method 2: TikTok Business Suite widget

If you have a TikTok Business account, TikTok's own Business Suite now includes a feed widget under Marketing → Website → Embed Feed. You connect your account, choose grid or carousel layout, and get a JavaScript embed code.

This auto-updates as you post, which solves the manual-update problem. The constraint is scope: you can only pull from your own account's posts, not from hashtags or customer tags. Any time a customer posts about you and you want that in the feed, you are back to copy-pasting individual oEmbeds.

Method 3: A UGC platform (Idukki)

The native methods above work well for a branded feed of your own posts. The problem they cannot solve: pulling in customer-posted TikToks that tag your product or use your brand hashtag. That content is scattered across thousands of individual accounts. There is no TikTok API route that surfaces it in one place without an approved third-party integration.

Idukki connects to TikTok via its approved Business API, aggregates content from your own account, brand hashtags and product tags, then runs it through AI moderation before it surfaces on your site. The feed updates automatically, in real time. See the TikTok widget for the full layout and format options.

What makes the feed shoppable: tag your product catalog to each TikTok video inside Idukki's dashboard. Every post in the feed then shows a product drawer: visitors see the video, tap the product hotspot, and can add to cart without leaving the page. The watch-to-cart path sits inside the feed itself.

Embed on Shopify, WooCommerce or any custom site

Shopify: install the Idukki app from the App Store, connect your TikTok account, create a gallery, then add the gallery block from the Theme Editor. No code required. The widget is asynchronously loaded and will not block your Largest Contentful Paint.

WooCommerce / WordPress: install the Idukki plugin from the WordPress directory, connect your TikTok account, then paste the gallery shortcode or widget block wherever you want the feed to appear: a page, a product page sidebar, or the checkout confirmation screen.

Custom sites and headless: use the Idukki embed snippet (a single async script tag) or pull the feed via REST API and render it with your own components. The API returns structured JSON with video URLs, thumbnails, captions, author handles, and product tag data.

Performance: what a TikTok feed actually costs

TikTok's own player SDK is around 120 KB gzipped. On a mobile Slow-4G connection, a feed of six oEmbed videos can push Largest Contentful Paint past 4 seconds — well outside the Core Web Vitals threshold. The main culprits are the SDK itself, the thumbnail images (each ~200 KB uncompressed), and TikTok's own tracking pixels firing before scroll.

Idukki's widget sidesteps most of this. Thumbnails are lazy-loaded outside the viewport, TikTok's player only initialises on click (not on page load), and the widget script is under 1 KB. Measured on Shopify's Dawn theme, adding an Idukki TikTok feed does not move the Lighthouse score.

Rights: can you legally embed customer TikToks?

Using a customer's TikTok video on your website for commercial purposes (especially product marketing) requires their permission. Reposting without permission, even via embed, can expose you to a DMCA takedown and, under GDPR, a legitimate complaint if the video shows the creator's face or personal data.

Idukki's Rights Management handles this automatically: when you tag a piece of customer content, the platform sends a rights-request comment to the creator on TikTok. Once they approve, the content is cleared for commercial use and logged with a timestamp. The whole flow (request, reminder, approval, storage) is managed in the platform. For the legal framework behind this, see how UGC rights and permissions work.