Conversational commerce
A shopper has one question about fit and nobody to ask. These articles cover product Q&A, shopping chat and WhatsApp funnels.
12 articlesLast updated
- Conversational commerce256-contact capConversational commerceUGCidukki · blog
The UGC lookbook on WhatsApp: one link, real customers, an offer that expires
A WhatsApp lookbook is a share link, not a PDF: customer photos, catalogue prices, a code with a date, a preview card that unfurls in the chat, and analytics…
Rohin Aggarwal · September 27, 2026
- Conversational commerceConversational commercePDPidukki · blog
Why we built the Conversational PDP
A Conversational PDP answers the silent question behind most product-page exits: curated Q&A for the common doubts, an AI concierge for the long tail.
Rohin Aggarwal · November 5, 2025
- Conversational commerceConversational commercePDPidukki · blog
The PDP is becoming a conversation
The pages that convert in 2026 behave like a guided decision: they anticipate the doubt, answer it on the page, and keep the shopper out of a rival's tab.
Rohin Aggarwal · November 22, 2025
- Conversational commerce
The conversational commerce maturity model: where you actually are, and where you need to be
A five-stage rubric (Level 0 chatbot → Level 4 autonomous co-shopper). Self-assess in 15 minutes. Designed to be printed and taken to a board meeting.
Rohin Aggarwal · December 3, 2026
- Conversational commerce
From hashtag to PDP: a 28-day field study of one campaign’s funnel, end to end
One real customer, hour-by-hour for 28 days. Screenshots, dashboards, the 3 a.m. WhatsApp where it went wrong. Trust-building over polish.
Rohin Aggarwal · October 22, 2026
- Conversational commerce
PDP UGC is dead, long live PDP UGC: how the format mutated three times in five years
A visual history. 2020 hero carousel → 2022 shoppable video strip → 2024 reviews aggregator → 2026 conversational widget. Each labelled and shown.
Rohin Aggarwal · September 24, 2026
- Conversational commerce
The Future Trends of Conversational Commerce
Ten trends shaping conversational commerce through 2028: agent personalities, multimodal storefronts, voice-first cart, agentic loyalty, and the…
Rohin Aggarwal · April 28, 2026
- Conversational commerce
Anatomy of a Conversational PDP: The 9 Components Every Shop Needs by Q3
The reference architecture for a conversational product page in 2026. Nine components, what each one does, and the order to ship them in.
Rohin Aggarwal · April 26, 2026
- Conversational commerce
Multilingual UGC at Scale: Why Translation Kills Conversion, and What to Do Instead
Auto-translating reviews into the buyer's language is the obvious move. It is also wrong. Here is the data, the alternative model, and the rollout playbook…
Rohin Aggarwal · April 21, 2026
- Conversational commerce
WhatsApp + UGC: The Funnel Ecom Forgot It Had
WhatsApp is the second-largest commerce channel in five of our top ten markets — and the cheapest place to collect rich UGC. A pragmatic guide for DTC…
Rohin Aggarwal · April 17, 2026
- Conversational commerce
From FAQ Page to Chat Thread: The Migration Playbook with Timings
The static FAQ page is dying. Here is the playbook for migrating it to a conversational thread experience without losing SEO equity — week by week.
Rohin Aggarwal · April 13, 2026
- Conversational commerce
Voice Commerce Is Back. And It Is About Your Q&A Schema, Not Your Skill.
Voice commerce failed in 2018 because Alexa skills were the wrong abstraction. In 2026 it is back, on different rails — and the winning surface is your Q&A…
Rohin Aggarwal · April 9, 2026
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