Agentic commerce
An AI agent is about to shortlist three products for a shopper. These pieces cover what it reads first: feeds, schema, reviews and customer photos.
21 articlesLast updated
- Agentic commerceAgentic commerceAIidukki · blog
What is agentic commerce? How AI shopping agents change product discovery
Agentic commerce is shopping where an AI agent does the searching, comparing and shortlisting. Agents read facts, reviews and customer evidence, then decide.
Rohin Aggarwal · June 14, 2026
- Agentic commerceAgentic commerceAIidukki · blog
Will AI agents recommend your store? A 2026 readiness read
An agent recommends you only if it can reach, parse, trust and quote your catalogue. If it cannot, you never make the shortlist. Here is how to tell where…
Rohin Aggarwal · November 20, 2025
- Agentic commerceAgentic commerceACPidukki · blog
Agentic checkout explained: ACP, Instant Checkout and what merchants should do now
Agentic checkout lets an AI assistant complete the purchase for the shopper. How ACP, Instant Checkout and Google's AP2 work, and what merchants should do now.
Rohin Aggarwal · July 1, 2026
- Agentic commerceGA · Jul 6, 2026Agentic commerceGAidukki · blog
Salesforce's Agentforce Commerce just went GA. Here's what it means if you're not on Salesforce.
Shopper Agent, Buyer Agent and Merchant Agent are now generally available, with ChatGPT and Google Search integration coming. What the release actually…
Rohin Aggarwal · July 15, 2026
- Agentic commerceUS rollout: summer 2026Agentic commerceUniversalidukki · blog
Google's Universal Cart is rolling out: getting your products into agent-led checkout
Universal Cart puts an agentic shopping hub inside Search and Gemini, with Google Pay checkout for Nike, Sephora, Target, Ulta, Walmart, Wayfair and select…
Rohin Aggarwal · August 6, 2026
- Agentic commerce3× agent spend by 2030Agentic commerceGAidukki · blog
Agentforce Commerce just went GA: what it means for your product pages
Salesforce's Agentforce Commerce is now live, plugged natively into ChatGPT, Google AI Mode and Gemini. Here is what the GA actually changes for brands…
Rohin Aggarwal · July 30, 2026
- Agentic commerceLive 21 Aug 2026Agentic commerceAPIidukki · blog
Shopify just gave every store a free agent API. Here is what it still does not do
WebMCP went live on every Shopify Liquid storefront on 21 August 2026 with no setup: catalogue search, cart, checkout and policy lookup, callable by an AI…
Rohin Aggarwal · September 1, 2026
- Agentic commerceShipped 2 Sep 2026Agentic commerceAnthropicidukki · blog
Anthropic just open-sourced shopping and merchant agents. Here is what they still do not give you
Claude Commerce Agents, Anthropic's Apache-2.0 blueprint for shopping and merchant agents, shipped 2 September 2026. It hands engineering teams a working…
Rohin Aggarwal · September 14, 2026
- Agentic commerceBlocked Sep 20 · reopened to Claude Sep 23Agentic commerceBlockedidukki · blog
Amazon blocked Meta's Muse. Three days later it let Claude in the back door. Here is the actual rule
Amazon cut Meta's Muse off from checkout on 20-21 September 2026 for shopping undisclosed and unauthorised. On 23 September, at its own seller conference,…
Rohin Aggarwal · September 28, 2026
- Agentic commerceAgentic commerceAIidukki · blog
Will AI shopping agents even see your UGC gallery?
Many agent pipelines fetch a page cheaply rather than fully rendering it, so a gallery that loads in on scroll may as well not exist to them. What actually…
Rohin Aggarwal · August 7, 2026
- Agentic commerce
MCP, agent tool calls and product feeds: the merchant’s guide to what to implement first
Anthropic’s MCP, OpenAI tools, Google’s product agent feed — what each requires from your catalogue, ranked by ROI. Includes a vendor-ready RFP template.
Rohin Aggarwal · July 2, 2026
- Agentic commerce
The 7-second window: why agentic commerce makes your PDP the new email subject line
In agentic commerce the PDP is no longer competing for the shopper’s eye. It is competing for the agent’s quote frame — a 700-token window that decides…
Rohin Aggarwal · June 18, 2026
- Agentic commerce
How AI agents actually choose products: 12 ChatGPT, Claude, Perplexity and Gemini conversation teardowns
Twelve annotated shopping conversations across four engines. Which schemas were cited, which weren’t, and what specifically got the agent to recommend a…
Rohin Aggarwal · June 4, 2026
- Agentic commerce
The Agentic Commerce Stack: a reference architecture for merchants in 2026
Seven layers between a shopper’s intent and your checkout. A reference architecture and 90-day implementation plan for being visible, citable, and…
Rohin Aggarwal · May 14, 2026
- Agentic commerce
Your PDP Failed the ChatGPT Audit. Here Is the Fix.
We ran 240 product pages from mid-market DTC brands through a structured ChatGPT visibility audit. 78% failed. Here is the failure taxonomy, the four most…
Rohin Aggarwal · May 12, 2026
- Agentic commerce
The 12 JSON-LD Shapes Agents Actually Quote (And the 4 You Can Skip)
A pragmatic guide to which schema.org types AI agents read and cite — based on 90 days of crawl-and-citation data — and which ones eat engineering time for…
Rohin Aggarwal · May 10, 2026
- Agentic commerce
What is Agentic Commerce for Merchants?
Agentic commerce is not a chatbot upgrade — it is a structural change in how the buy decision happens. Here is what merchants need to know to be visible,…
Rohin Aggarwal · May 8, 2026
- Agentic commerce
We Let Perplexity Buy From Our Store. Here Is What Broke.
A two-week field experiment with Perplexity's shopping agent transacting against a live DTC catalogue. Every failure mode we hit, every API patch, and the…
Rohin Aggarwal · May 6, 2026
- Agentic commerce
What Is Agentic Commerce? Definition, Examples, and How It Works
A precise definition of agentic commerce, three live examples already happening in 2026, and a walkthrough of the protocol stack underneath. For operators…
Rohin Aggarwal · May 4, 2026
- Agentic commerce
llms.txt: The Tiny File That Decides If Your Catalogue Exists in 2027
llms.txt is the most underrated piece of AEO infrastructure of the decade. A primer on the spec, a worked example, and the five mistakes brands make their…
Rohin Aggarwal · May 2, 2026
- Agentic commerce
Brand Authority for Agents: When a $0 Backlink Beats a $50k Campaign
How AI agents weight brand authority differently from Google — and why a single well-shaped Wikipedia entry, Reddit thread or trade-press citation can…
Rohin Aggarwal · April 30, 2026
Other topics
Loved this?
Get the next post first, plus the playbooks behind it.
Occasional notes on UGC and shoppable video. No set schedule. Reply to any email to unsubscribe.
One email per piece. No drip sequences, no sales follow-up. Reply to any email to unsubscribe.
- No credit card
- Cancel anytime
- GDPR self-certified · SOC 2 (in audit)
