Industry-specific
"Stay with us" video
In one sentence
A creator or guest documenting their stay as a short video, often a Reel or TikTok. High-velocity inbound source for boutique hospitality brands.
Read more on this
Industry playbook
The Hospitality UGC playbook: why the booking decision is a visual one
Hotels, restaurants and B&Bs are sold on visuals the brand cannot stage, and guest photos carry the trust load studio photography cannot. The full playbook.
Industry playbook
The Travel + experiences UGC playbook: selling a feeling, not a SKU
Tours, OTAs, cruises and gear all sell a feeling the brand cannot photograph in a studio, and guest itineraries carry the conversion load. The full playbook.
Strategy
A TikTok UGC strategy for ecommerce brands
A TikTok UGC strategy is not "go viral", it is a system that collects the content customers already make, clears it, and routes it to shoppable galleries on your store.
Where it matters most
See it working on a live store.
Real storefronts using the thing this page defines.