Industry-specific
Guest review
In one sentence
A review left by a hotel, restaurant or venue guest. The dominant UGC format for hospitality, often with photos. Guest UGC outconverts glossy hero images by 30-47%.
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Industry playbook
The Hospitality UGC playbook: why the booking decision is a visual one
Hotels, restaurants and B&Bs are sold on visuals the brand cannot stage, and guest photos carry the trust load studio photography cannot. The full playbook.
Industry playbook
The Travel + experiences UGC playbook: selling a feeling, not a SKU
Tours, OTAs, cruises and gear all sell a feeling the brand cannot photograph in a studio, and guest itineraries carry the conversion load. The full playbook.
Strategy
Photo and video reviews vs text reviews: what actually moves conversion
Text reviews give the verdict and feed schema; photo and video reviews give the proof and do the heavier conversion work. Collect text, engineer for visual.
Where it matters most
See it working on a live store.
Real storefronts using the thing this page defines.
