Industry-specific
Guest review
What is Guest review?
A review left by a hotel, restaurant or venue guest. The dominant UGC format for hospitality, often with photos.
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Industry playbook
The Hospitality UGC playbook: why the booking decision is a visual one
Hotels, restaurants and B&Bs are sold on visuals the brand cannot stage, and guest photos carry the trust load studio photography cannot. The full playbook.
Industry playbook
The Travel + experiences UGC playbook: selling a feeling, not a SKU
Tours, OTAs, cruises and gear all sell a feeling the brand cannot photograph in a studio, and guest itineraries carry the conversion load. The full playbook.
Strategy
Why a review with a photo outperforms a review with just text
Text says the product is good. A photo lets the shopper check that for themselves. The mechanism behind the gap, when text still wins, and how to get more reviewers to attach a picture.
Where it matters most
See it working on a live store.
Real storefronts using the thing this page defines.
