Music licensing in UGC
In one sentence
The catch: TikTok or Instagram licence music for use on their platforms; that licence does not transfer when you rehost the clip on your PDP. Strip or replace the audio, or licence the track separately.
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Strategy
Music licensing in UGC video, the hidden legal risk
A UGC video can be cleared on every frame and still expose you, because the music under it carries separate rights. The most common hidden rights problem in UGC.
Strategy
Copyright and Fair Use in UGC Repurposing: Practical Framework
Customers keep the copyright in their posts, and fair-use exceptions are narrower than most brands assume. Covers music, right of publicity and DMCA takedowns.
Strategy
Re-using user-generated content with permission: the complete rights guide
The customer who shot a photo owns its copyright, not you and not the platform. What a usage licence must cover before you re-use user-generated content, plus the music, disclosure and deleted-post traps.
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