Music licensing in UGC
In one sentence
The catch: TikTok or Instagram licence music for use on their platforms; that licence does not transfer when you rehost the clip on your PDP. Strip or replace the audio, or licence the track separately.
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Strategy
Music licensing in UGC video, the hidden legal risk
A UGC video can be cleared on every frame and still expose you, because the music under it carries separate rights. Music is the most common hidden rights problem in UGC, and the easiest to miss.
Strategy
Copyright and Fair Use in UGC Repurposing: Practical Framework
Customers keep the copyright in their posts. Fair-use exceptions are narrower than most brands assume. The framework covers music copyright, right of publicity, and DMCA takedowns.
Strategy
The complete UGC rights and permissions guide
The customer who shot a photo owns its copyright, not you and not the platform. What a usage licence must cover, plus the music, disclosure and deleted-post traps.
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