Legal and compliance
Affirmative consent
In one sentence
An active "yes" from the data subject (typed, ticked, tapped), as opposed to passive opt-in or silence. The GDPR standard for commercial reuse of identifiable content.
Also calledactive opt-inexplicit consent
Read more on this
Strategy
GDPR, consent and UGC
UGC shows identifiable people, so it is personal data under GDPR. A defensible programme records scoped permission, honours removal requests, and minimises what it holds.
Strategy
How to legally collect UGC from Instagram and TikTok
A repost is not permission. To put a customer's photo or video on your store or in an ad you need a documented licence, with a recorded reply that grants it.
Strategy
How to Get Rights to Repost Customer UGC (with Templates that Average 38% Yes-Rate)
DM, comment and email templates, the 24-hour ask window, one-tap consent links and audit trails.
See it working on a live store.
Real storefronts using the thing this page defines.
