Affirmative consent
In one sentence
An active "yes" from the data subject (typed, ticked, tapped), as opposed to passive opt-in or silence. The GDPR standard for commercial reuse of identifiable content.
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Strategy
GDPR, consent and UGC
UGC shows identifiable people, so it is personal data under GDPR. A defensible programme records scoped permission, honours removal requests, and minimises what it holds.
Strategy
How to legally collect UGC from Instagram and TikTok
A repost is not permission. To put a customer's photo or video on your store or in an ad you need a documented licence, with a recorded reply that grants it.
Strategy
How to Get Rights to Repost Customer UGC (with Templates that Average 38% Yes-Rate)
DM, comment and email templates with response rates of 24-41%, the 24-hour ask window, one-tap consent links and audit trails. Built from 60,000+ rights requests.
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