Image rights / personality rights
In one sentence
The right of an identifiable person to control commercial reuse of their likeness, distinct from copyright. Especially relevant when a UGC photo features people other than the creator.
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Strategy
How to Get Rights to Repost Customer UGC (with Templates that Average 38% Yes-Rate)
DM, comment and email templates with response rates of 24-41%, the 24-hour ask window, one-tap consent links and audit trails. Built from 60,000+ rights requests.
Strategy
Re-using user-generated content with permission: the complete rights guide
The customer who shot a photo owns its copyright, not you and not the platform. What a usage licence must cover before you re-use user-generated content, plus the music, disclosure and deleted-post traps.
Strategy
Rights Clearance Is the Unsexy Moat: 3 Disputes We Won This Quarter
Win UGC rights disputes with a clearance ledger, not lawyers. Three real disputes resolved, plus the playbook that keeps each off your desk.
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