ASA / CAP (UK)
A-S-A
In one sentence
The UK Advertising Standards Authority and Committee of Advertising Practice. Sets and enforces disclosure rules on social media advertising, broadly equivalent to FTC Endorsement Guides.
Read more on this
Strategy
FTC Endorsement Guidelines for Influencer and UGC Content
The 2023 updates expanded brand liability. Disclosure rules, labelling reposted UGC, the material-connection definition, and the enforcement actions to learn from.
Strategy
How to legally collect UGC from Instagram and TikTok
A repost is not permission. To put a customer’s photo or video on your store or in an ad, you need a documented licence. Here is the practical workflow for collecting UGC from Instagram and TikTok the right way.
Strategy
GDPR + UGC Compliance: The Operational Manual for 2026
Lawful basis, consent capture, retention, revocation, audit trail, cross-border transfer, sub-processor obligations, and special-category data. The full operational manual for UGC programmes, built around the 30-day SLA that tells you whether the regime actually works.
External reference
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