ASA / CAP (UK)
A-S-A
In one sentence
The UK Advertising Standards Authority and Committee of Advertising Practice. Sets and enforces disclosure rules on social media advertising, broadly equivalent to FTC Endorsement Guides.
Read more on this
Strategy
FTC Endorsement Guidelines for Influencer and UGC Content
The 2023 updates expanded brand liability. Disclosure rules, labelling reposted UGC, the material-connection definition, and the enforcement actions to learn from.
Strategy
How to legally collect UGC from Instagram and TikTok
A repost is not permission. To put a customer's photo or video on your store or in an ad you need a documented licence, with a recorded reply that grants it.
Strategy
GDPR + UGC Compliance: The Operational Manual for 2026
GDPR treats reused customer content as personal-data processing: consent per asset, a searchable audit trail, and a 30-day end-to-end withdrawal SLA.
External reference
asa.org.ukSee it working on a live store.
Real storefronts using the thing this page defines.
