Bazaarvoice to Idukki: a 30-day Q1 2027 plan

Align with 30-day parallel run for reviews + UGC replatforming if you are also changing Shopify review apps.

Week 1: Inventory and owners

Days 1–3: Document current BV touchpoints

• PDP star widget placement
• Syndicated content in tabs
• Post-interaction emails requesting reviews
• Any BV-managed display ads or retailer syndication (usually leave untouched)

Days 4–7: Idukki scope

• Hero SKU list (20–50)
• Social sources and hashtags
• Approver for rights log

Install Idukki on Shopify; connect feeds per docs. Disable any star-like labeling in gallery headings.

Week 2: Markup and theme separation

BV should remain the single AggregateRating emitter unless your SEO lead documents otherwise—see multi-source reviews without breaking Google markup.

Theme layout target:

1. 1Price + BV stars
2. 2Add to cart
3. 3BV review list / syndicated quotes
4. 4Idukki gallery (“From the community”)
5. 5Recommendations

Avoid interleaving BV syndicated photos with Idukki tiles in one carousel—shoppers cannot tell provenance.

Run Rich Results Test on three SKUs after Idukki embed; confirm no second aggregate appeared.

Week 3: Content migration and moderation

Not a CSV import problem — UGC arrives via live feeds:

• Map top 100 historical BV “customer photos” only if rights allow reuse in marketing; syndication T&Cs often restrict off-network use. Legal read required.

• Prioritize fresh March capture via Easter proof sprint or client creator backlog.

Moderation SLA: same as agency 48-hour onboarding—pending queue until approved.

Week 4: Measurement, stack audit, and cutover decisions

Analytics

• Gallery clicks and PDP exits in analytics layer
• Holdout SKUs with vs without Idukki module—holdout tests

Stack audit

Remove redundant Instagram embed apps billing alongside Idukki—post-holiday seven-app audit.

Decision gate

Sunsetting BV is a finance + legal project, not week four of this plan.

Buyer's guide: cost conversation

Line items to compare:

• BV: syndication, SEO stars, sampling modules
• Idukki: social ingestion, shoppable widgets, moderation throughput

Do not compare BV enterprise fee to Idukki alone on star features—they overlap in “trust” storytelling but not in SKU-level video maps. Buyer’s context for review apps with video: Judge.me vs Loox vs Okendo if you also replace the Shopify-side review UI.

Headless and multi-store

If BV feeds a headless front, expose Idukki via the same product API keys and etag discipline as headless UGC JSON etags.

Compliance and disclosures

Syndicated review text must stay labeled per BV widgets. Idukki community modules need separate disclosure if posts were incentivized—FTC/UK checklist.

Support teams: link macros in help center.

Reporting to leadership

30-day readout slides:

1. 1Architecture diagram (BV vs Idukki)
2. 2SKU coverage with approved UGC count
3. 3Markup validation screenshot
4. 4Next 60 days: PDP rollout breadth, capture calendar
5. 5Outcome references from resources—client’s own metrics only

Stakeholder FAQ (send before kickoff)

“Will Idukki replace our BV stars?” No—unless you explicitly deprecate syndication. Idukki does not print AggregateRating.

“Can we import BV photos into Idukki?” Only where contractual marketing rights allow; syndication display ≠ your omnichannel reuse.

“What do agencies need from us?” Approver, hero SKUs, Shopify access, and agreement that pending posts stay hidden—same as agency retainer scope in 2027.

“How is this different from an Instagram feed app?” Feed apps optimize freshness; commerce galleries optimize SKU mapping, rights, and performance—see Instagram feed apps vs shoppable galleries decision tree.

Rollback plan (day 30)

If markup errors or client anxiety spikes:

1. 1Hide Idukki embed via theme toggle (keep app installed)
2. 2Preserve BV as sole visible proof
3. 3Fix JSON-LD collisions before re-enabling
4. 4Resume with homepage-only widget until PDP proof coverage exceeds your internal threshold

Document rollback in the replatform runbook next to BV change tickets so IT knows Idukki is not the same system as review syndication.

Bottom line

Bazaarvoice and Idukki can coexist when roles are clear: stars and syndication from BV, shoppable social proof from Idukki, one markup owner, one rights log for anything that looks like a customer post. Thirty days gets you parallel-run confidence—not a reckless swap.