Playbook · March 2026
Hashtag Campaign Brief, 30-day blueprint
#BrewWithMaker hit 11,238 pieces of UGC at $0.04 / piece. Here’s the recipe.
- 30 pages
- 13 min read
- For: campaign manager, cmo, growth
2026 planQ1 → Q4
JFMAMJJASOND
Capture a quarter ahead of the peak
Playbook · 30pHashtag Campaign Brief, 30-day blueprint
What you’ll learn
- A 4-week campaign cadence that compounds
- Hashtag + creator-seed mix that drove 11k pieces of UGC
- Auto-DM rights template that cleared 36% of qualifying posts
- Email + retargeting flows that turned the campaign into pipeline
Chapter previews
- Chapter 01
Pre-launch brief
Audience, hook, hashtag, creator-seed list. The 1-pager every team needs.
- Chapter 02
Live pulse
A daily 10-minute review ritual that catches viral posts before they peak.
- Chapter 03
Post-launch retargeting
Pipe rights-cleared posts into a Meta lookalike audience.
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- A 4-week campaign cadence that compounds
- Hashtag + creator-seed mix that drove 11k pieces of UGC
- Auto-DM rights template that cleared 36% of qualifying posts
