Free tool

Your hashtag campaign, briefed in one page

Fill in a short form and get a clean, shareable brief for running a hashtag campaign across Instagram, TikTok and X, with the rights flow built in. Copy it for your team and creators, or print it. Nothing leaves your browser.

Your one-page brief

Hashtag campaign brief

Your brand · #YourCampaign

Instagram · TikTok · 4 weeks

Overview

Your brand is running #YourCampaign across Instagram, TikTok to collect a marketable library of customer content the team can reuse on-site and in ads. Entrants post with the hashtag; the team curates the strongest entries, clears rights, and reuses them as social proof on-site and in paid.

Goal + KPI

Collect a marketable library of customer content the team can reuse on-site and in ads.

KPI to watch: Number of rights-cleared posts captured, plus cost per usable asset.

Channels + posting cadence

Instagram: Reels + Stories. Pin the hashtag in bio, reshare entries to Stories daily.
TikTok: Native short-form video. Seed 2-3 creator posts early, then duet/stitch the best entries.

Run time: 4 weeks

The hashtag + how to enter

Hashtag: #YourCampaign

1Post your photo or video on Instagram, TikTok.
2Add #YourCampaign and tag @yourbrand so the team can find it.
3Keep the post public so it can be reviewed and, with your permission, reshared.

Incentive

No prize this round. Feature the best entries on the brand channels and the website as the incentive to take part.

Rights + consent flow

Comment-to-consent: Ask entrants to reply to your rights request comment with an agreed keyword (for example, a branded hashtag or "I agree"). The comment, timestamp, and the original post are your record of permission.

Honest note: A public reply is good-faith consent, not a signed licence. Keep the comment thread and post intact, and stop using content the moment someone asks you to.

Capturing permission through Idukki Rights Management gives every cleared post a permission record and audit trail, so the content is safe to run on-site and in ads.

Do / Don't

Reply to every entrant so the hashtag feed stays active.
Clear rights before reusing anything off the original channel.
Credit the creator wherever the content runs.

Don't

Don't repost to ads or the website before consent is on record.
Don't edit an entry in a way the creator would not recognise.
Don't keep running content after someone asks you to stop.

Idukki collects the entries this brief generates, clears the rights, and turns them into shoppable galleries. Start a free trial.

FAQ

What does the generator actually produce?+

A formatted one-page brief assembled from your inputs: overview, goal and KPI, channels with posting cadence, the hashtag and how to enter, the incentive, your rights and consent flow, and a short do/don't list. You can copy it to your clipboard as Markdown or print it straight from the page.

Which rights approach should I pick?+

Comment-to-consent is the lightest touch and works well for high-volume hashtag entries. A DM rights request is more deliberate and suits creator partnerships. Terms-link entry is the most formal, where entering with the hashtag accepts published campaign terms. The brief reflects whichever you choose and stays honest about its limits: a public reply or terms link is good-faith consent, not a signed licence.

Does using the hashtag give me the right to repost?+

Not on its own. A hashtag entry shows interest, but reusing content off the original channel (on your website or in paid ads) needs the creator's permission. That is why the brief builds a consent step in, and why capturing it through Idukki Rights Management gives every cleared post a permission record and audit trail.

Is this free, and is there a catch?+

It is free and runs entirely in your browser, so nothing you type is sent anywhere. Idukki makes its money when brands use the platform to collect those entries, clear rights, and turn the best ones into shoppable galleries.

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

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