Product feed for agents
In one sentence
The catalogue exposed in agent-readable form, typically JSON over MCP, but also as a feed with rich schema.org markup. Without one, an agent cannot put the brand's products into its shortlist.
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Agentic commerce
MCP, agent tool calls and product feeds: the merchant’s guide to what to implement first
Shopify made catalogue, cart and checkout tool-calling free and automatic in August 2026. Here is what that changes about MCP, OpenAI tools and Google’s agent feed, what it deliberately does not give an agent, and a vendor-ready RFP template.
Strategy
Syndicating UGC to Google Shopping & Meta Catalog Ads
Your product feed already carries titles and prices. Add ratings and customer photos and the same Shopping and catalog ads earn more clicks at the same spend.
AI search
How to make your product content readable by AI shopping agents
AI agents shortlist products by reading facts and evidence, not design. Fix three surfaces: structured data, plain-text claims, and a reachable review corpus.
See it working on a live store.
Real storefronts using the thing this page defines.
