Industry-specific
Activity content
What is Activity content?
Customer-shot content of the activity the gear enables: trail-running clips, race-day Reels, climbing-sends videos. UGC source most likely to capture the gear in context.
Also calledtraining lograce-day video
Read more on this
Industry playbook
The Sporting Goods UGC playbook: athletes, communities and performance proof
Sporting goods shoppers want to see someone at their level in the kit, sorted by activity, skill, distance and pace. The full playbook.
Strategy
UGC for Athleisure Brands: 8 Programme Tear-Downs
Size diversity, body-type representation, technical claims, return-rate reduction: what separates athleisure UGC programmes that work from ones that just spend.
Industry playbook
The Travel + experiences UGC playbook: selling a feeling, not a SKU
Tours, OTAs, cruises and gear all sell a feeling the brand cannot photograph in a studio, and guest itineraries carry the conversion load. The full playbook.
Where it matters most
See it working on a live store.
Real storefronts using the thing this page defines.
