Industry-specific
Gear review
In one sentence
A creator's honest assessment of sport, outdoor or fitness gear after real use (km logged, climbs done, runs run). Carries credibility because the gear has been tested under load.
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Industry playbook
The Sporting Goods UGC playbook: athletes, communities and performance proof
Sporting goods shoppers want to see someone at their level in the kit, sorted by activity, skill, distance and pace. The full playbook.
Industry playbook
The Consumer Electronics UGC playbook: unboxing is the new spec sheet
A £200 to £3000 gadget gets watched on YouTube for an hour before anyone clicks buy. Spec sheets and UGC together close the sale. The full playbook.
Strategy
Photo and video reviews vs text reviews: what actually moves conversion
Text reviews give the verdict and feed schema; photo and video reviews give the proof and do the heavier conversion work. Collect text, engineer for visual.
Where it matters most
See it working on a live store.
Real storefronts using the thing this page defines.
