Industry-specific
Gear review
What is Gear review?
A creator's honest assessment of sport, outdoor or fitness gear after real use (km logged, climbs done, runs run). Carries credibility because the gear has been tested under load.
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Industry playbook
The Sporting Goods UGC playbook: athletes, communities and performance proof
Sporting goods shoppers want to see someone at their level in the kit, sorted by activity, skill, distance and pace. The full playbook.
Industry playbook
The Consumer Electronics UGC playbook: unboxing is the new spec sheet
A £200 to £3000 gadget gets watched on YouTube for an hour before anyone clicks buy. Spec sheets and UGC together close the sale. The full playbook.
Strategy
Why a review with a photo outperforms a review with just text
Text says the product is good. A photo lets the shopper check that for themselves. The mechanism behind the gap, when text still wins, and how to get more reviewers to attach a picture.
Where it matters most
See it working on a live store.
Real storefronts using the thing this page defines.
