Gear review
In one sentence
A creator's honest assessment of sport, outdoor or fitness gear after real use (km logged, climbs done, runs run). Carries credibility because the gear has been tested under load.
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Industry playbook
The Sporting Goods UGC playbook: athletes, communities and performance proof
Sporting goods shoppers want to see someone at their level in the kit, sorted by activity, skill, distance and pace. The full playbook: use cases, examples, tips and where Idukki fits.
Industry playbook
The Consumer Electronics UGC playbook: unboxing is the new spec sheet
A £200 to £3000 gadget gets watched on YouTube for an hour before anyone clicks buy. Spec sheets and UGC together close the sale. The full playbook: use cases, examples, tips and where Idukki fits.
Strategy
Photo and video reviews vs text reviews: what actually moves conversion
Text reviews give the verdict and feed schema; photo and video reviews give the proof and do the heavier conversion work. Collect text by default, engineer hard for visual.
Where it matters most
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