Demo / use-case video
In one sentence
A video showing the product actually being used (smart speaker playing music, drone in flight, keyboard being typed on). Required signal for considered-electronics purchases.
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Industry playbook
The Consumer Electronics UGC playbook: unboxing is the new spec sheet
A £200 to £3000 gadget gets watched on YouTube for an hour before anyone clicks buy. Spec sheets and UGC together close the sale. The full playbook.
Strategy
Shoppable video vs traditional product video: a conversion breakdown
A traditional product video informs; a shoppable video converts. The difference is whether the shopper can act inside the video without leaving it.
Strategy
What Is Shoppable Video? Complete Guide for Ecommerce Brands
Shoppable video lets viewers add to cart from clickable product tags without leaving the player. Median PDP conversion lift is +21% over photo-only.
Where it matters most
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