Free Shopify apps for a new store in 2026: eleven installs and the limit on each

Shopify Messaging (formerly Shopify Email)

Every month you can send 10,000 emails free. After that, it costs $1 per 1,000. Abandoned checkout emails are always free and do not count. Unused emails do not roll over. SMS and WhatsApp bill per message. Older guides quote 2,500 free emails. That figure is out of date.

Search & Discovery

It adds storefront filters, synonym groups, product boosts and recommendations. A store can have 25 filters. Collections with over 5,000 products show no filters. For a new store, neither limit bites.

Shopify Inbox

Inbox puts live chat on your store, with an optional AI agent. The agent answers from your catalogue, policies and store pages. Chat through the Shop app ended in February 2025. Inbox is chat only, with no tickets.

Shopify Forms

Forms builds sign-up popups and inline forms, up to 25 of them. It has no multi-step forms or branching logic. It is not installed by default. Pair it with Shopify Messaging for a welcome email.

Shopify Flow

Flow automates store tasks, such as tagging a customer after a third order. It is free on Basic, Grow, Advanced and Plus. Basic gained it in July 2023. The "Send HTTP request" action needs Grow or above.

Translate & Adapt

Translate & Adapt auto-translates two languages free. Manual translations are unlimited. Stores in the UK and several EU countries can auto-sync up to eight languages. Check the changelog for your country.

Free plans from other developers

Judge.me

Judge.me's free plan collects unlimited reviews, with photos and video. It adds Google rich snippets and CSV import. AI features, coupons and integrations need Awesome, at $15 a month flat. Shopify's own Product Reviews app is gone, so start here.

Microsoft Clarity

Clarity records shopper sessions and builds heatmaps. Microsoft says it is free with no traffic limits. Watch a dozen sessions that reached the cart and left. Install the listing published by Microsoft. Some lookalike apps charge for the same name.

Klaviyo

Klaviyo's free plan covers 250 active profiles and 500 emails a month. Set up through Shopify, it allows three live automations and one sign-up form. Email support lasts the first 60 days. Over a limit, sending stops until you upgrade. Pick Klaviyo or Shopify Messaging to start. Running both splits your list.

Hextom: Free Shipping Bar

It shows a bar that counts down to your free shipping threshold. The free plan includes the bar, positioning and page targeting. Premium adds more active bars, geo targeting and tracking, with a 7-day trial.

Idukki (ours)

We make Idukki. Its free plan shows customer photos and reviews as shoppable image galleries. It pulls posts from Instagram, TikTok and other social sources. It imports reviews from Google, Trustpilot, TripAdvisor and Judge.me. Shoppable video starts on the $45 plan.

Two traps with free apps

Lookalike listings copy the names of free apps. Check the developer name on every listing. Uninstalled apps can also leave code in your theme. That code slows the page. After any uninstall, check the theme for leftover snippets.