In this video: UGC video feed on the product page
In this video: Mini-frame video widget
ritualistic.in
Home · Indian Rituals
UGC video feed showcasing ritual products in use. Captured on the live store in July 2026.
Replaced Whatmore
₹164KProven revenue
Customer videos of ritual kits in use drove 1,657 add-to-carts and ₹164K in proven revenue
Read the Ritualistic case study
The moment
The doubt this widget settles
Many buyers have never done a hawan at home. A boxed kit photo doesn’t show the ritual. Ritualistic plays customer videos of its kits in use on the product page.
What it gets you
A first-time buyer sees how the kit is used before paying for it.
Shoppable video · Home · Indian Rituals
Build this on your store
- 01
Collect the videos
Pull Reels, TikToks and YouTube videos by hashtag, mention or profile. Or upload your own clips.
- 02
Approve and clear rights
Hide anything off-brand from the post menu. Ask the creator on their post and record the yes. Publish only posts marked Approved.
- 03
Tag the moment
Pause the video, click where the product shows and pick it from your catalogue. The tag shows for 3 seconds there.
- 04
Choose the layout
Pick Carousel or Shoppable Reel in the layout picker. Then style it to your brand.
- 05
Publish it
On Shopify, add the Shoppable UGC Gallery block and paste the widget ID. Elsewhere, paste the snippet from Publish Collection.
Questions before you build one
- Is this the real ritualistic.in store?
- Yes. We captured it on the live page in July 2026. The See it live button opens that page.
- What did ritualistic.in use before Idukki?
- Whatmore. The widget in this clip runs on Idukki.
- How do products get into a video?
- You tag them. Pause the video, click where the product shows and pick it. During playback the tag shows for 3 seconds at that moment.
- Will a row of videos slow my page down?
- The widget reserves its space, so the page doesn’t jump. It lazy-loads media and only becomes interactive when it scrolls into view.
- Can shoppers buy straight from it?
- Yes, once the post has products tagged. Shoppers add to cart inside the gallery on Shopify, WooCommerce, Magento, PrestaShop and BigCommerce. On Salesforce Commerce Cloud, this is in early access. Other stores open the product page.
See it on a store like yours.
Set it up on Shopify, WooCommerce, BigCommerce, Magento or a custom site. Or browse case studies by industry first.
On Shopify? Install from the App Store.
