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#mytheater hashtag wall + product modal0:04

In this video

Hashtag wall

theater.xyz

Fashion · DTC

Hashtag-wall hero (#mytheater) + product-detail modal. Captured on the live store in July 2026.

See it live on theater.xyz Build this widget

+20%Conversion

Lifted conversion 20% and add-to-cart 25% with real customer content, measured in an A/B test

Read the Theater case study

More captures

The moment

The doubt this widget settles

A shopper on the bags page likes the bag but not the studio shot. She wants it on a real person. Theater shows #mytheater posts with the product right under each one.

What it gets you

Customer posts double as product listings, with the price under every photo.

Hashtag wall · Fashion · DTC

Build this on your store

  1. 01

    Pick one tag

    Choose a campaign hashtag and show it above the wall, as this store does.

  2. 02

    Add it as a source

    Add the hashtag, a mention or a profile as a source. Turn on auto-sync and new posts arrive on their own.

  3. 03

    Approve and clear rights

    Hide anything off-brand from the post menu. Ask the creator on their post and record the yes. Publish only posts marked Approved.

  4. 04

    Tag the products

    Open a post’s menu and choose Tag Products. Smart Assist suggests matches, and you confirm each one.

  5. 05

    Publish it

    On Shopify, add the Shoppable UGC Gallery block and paste the widget ID. Elsewhere, paste the snippet from Publish Collection.

Full guide: Connect social sources
How posts reach a wall like this one. Product clip, sample content.

Questions before you build one

Is this the real theater.xyz store?
Yes. We captured it on the live page in July 2026. The See it live button opens that page.
Do I need the creator’s permission to show their post?
Yes. Ask on their post and record the yes in Rights Management. Posts without live rights stay off your site.
Can shoppers buy straight from it?
Yes, once the post has products tagged. Shoppers add to cart inside the gallery on Shopify, WooCommerce, Magento, PrestaShop and BigCommerce. On Salesforce Commerce Cloud, this is in early access. Other stores open the product page.

See it on a store like yours.

Set it up on Shopify, WooCommerce, BigCommerce, Magento or a custom site. Or browse case studies by industry first.

Get startedBrowse case studiesTry the demo store

On Shopify? Install from the App Store.