Moderation
Approve, hold or remove, with a reason on record.
Six-dimension brand-safety scoring before anything goes public, per-brand policies that block, warn or queue, and an audit log of every decision.
No code. Free plan, no card.
| Source | Tagged product | Why it surfaced | Rights | Suggested action |
|---|---|---|---|---|
| @maya.k | Airlift Overcoat Brown | Flagged: competitor logo in frame | Cleared | On hold |
| @liv.j | White Sweater Green Stripes | Reported by visitor: off-brand | Requested | On hold |
| @iris.skin | Bodycon Sunscreen SPF 50 | Auto-flag: unverified health claim | None | Remove |
| @run.club | Tennis Cardigan Spring/Summer | Clean: rights cleared, on-brand | Cleared | Approve |
| @store.live | Women Oval Sunglasses | Reported by visitor: wrong product | Cleared | Approve |
01
One queue for everything collected
Social posts, review content, hashtag entries and reported media land in the same queue with their score, source and rights state, so a reviewer works one list.
Content
Everything collected, moderated and tagged before it reaches a widget
- ReelWROGN Men Silver-Toned Watch@sky.bApproved
- VideoAirlift Overcoat Brown@ines.wearsPending
- PhotoJute Tote Bag@marcus.kApproved
- ShortTennis Cardigan Spring/Summer@lena.jRequested
- ReviewBodycon Sunscreen SPF 50Google ReviewsNot needed
- PhotoHeldWhite Sweater Green Stripes@ayo.runsHeld
02
Scored before it is public
Every asset gets a six-dimension score (toxicity, hate, NSFW, IP infringement and brand fit among them) before it can enter a widget.
Sources
Nine sources, one feed, one script
- TikTok
- YouTube
- X
- Threads
- Google Reviews
Gallery · homepage
<script src="…/idukki.js"> · 37 KB- TikTok
- YouTube
- X
- Threads
03
Policies, not one-off judgement calls
Per-brand profiles turn the score into an action: hard rules auto-block, soft rules queue for a human, and everything else passes. Tune the thresholds from the dashboard.
Rights management
Every decision logged with its source, reviewer and expiry
Approved
3
Pending
1
Rejected / revoked
2
Default expiry
2 yrs
| Creator | Channel | decision_source | Status | Expires |
|---|---|---|---|---|
| @sky.b | hashtag | approved | 2028-06-12 | |
| @ines.wears | TikTok | response | pending | — |
| @marcus.k | registration | approved | 2028-03-02 | |
| @lena.j | YouTube | response | rejected | — |
| @ayo.runs | hashtag | expired | 2026-08-30 | |
| @priya.k | registration | revoked | — |
04
An audit trail legal can read
Every approve, hold or remove is logged with the reviewer and the reason, exportable for a legal or platform review.
How Idukki works
One post, collected to attributed
Collect
Rights
Tag
Display
Measure
Result: 3 orders, $74.28 attributed to one post.
How it works, from switched on to paying for itself.
- Step 1
Score every asset
A six-dimension score is returned per asset before it enters a public surface.
- Step 2
Apply the policy
The brand profile blocks, warns or queues based on the score.
- Step 3
Review the queue
Hot-key approvals for what needs a human; reasons captured on every decision.
- Step 4
Audit forever
Every decision, reviewer and reason, exportable.
“All in all, Idukki is a top-tier platform that I would highly recommend for businesses looking to leverage UGC content. It's not just about what it does (which it does extremely well), but also about the team behind it, which is truly exceptional.”
Related features
Rights management
Three ways to clear rights: by hashtag, by direct response, or by registration. Every decision logged with a tamper-evident audit row. GDPR + CCPA + DSA compliant.
See featureAI product tagging
Two-pass Claude vision auto-tags every photo + video frame. Above 80% confidence auto-accepts.
See featureDigital asset management
A DAM built for UGC: AI tagging, rights state, channel + product links, one-click export to ads, email, PDP and lookbook.
See feature
The questions to ask before you switch it on.
Does anything publish without review?
Only what your policy allows. Hard rules block automatically, soft rules queue for a human, and you can require review on everything for a collection.
Can different brands have different rules?
Yes. Profiles are per brand, so an agency workspace can run stricter rules for a regulated client and lighter ones elsewhere.
What is logged?
The decision, the reviewer, the reason and the timestamp, for every approve, hold or remove.
Which plans include moderation?
AI moderation, sentiment analysis and the profanity filter are listed for every band, including Free, in the comparison table at /pricing. The Brand-Safety API is available standalone.