Digital asset management
The campaign brief is due at five. You know the perfect customer clip exists somewhere. You search every drive and a Slack channel, then wonder if it is cleared for ads.
Find the asset with rights already attached.
A DAM built for UGC: AI tags, rights state, channel and product links on every asset, and one-click push to ads, email, PDP and lookbook.
No code. On Shopify, the Free plan needs no card.
What you get
Every asset sits in one library with its tags, rights state and product links. Finding a post is a search, and you can see whether it is cleared.
How it works
One library where every asset carries its tags, rights state and product links, so reusing a post on a new page or channel is a search, not a hunt.
01
Every asset tagged on the way in
AI tags plus manual tags, the rights state and the linked products are set as content is ingested, so search by product, mood, creator or rights state works from day one.
FRAME · 0:08UGC reel · @priya02
Rights state is a filter, not a spreadsheet
Approved, pending and expiring are first-class filters. Nothing leaves the DAM for an ad or an email without a current licence.
Rights management
Every decision logged with its source, reviewer and expiry
Approved
3
Pending
1
Rejected / revoked
2
Default expiry
2 yrs
| Creator | Channel | decision_source | Status | Expires |
|---|---|---|---|---|
| @sky.b | hashtag | approved | 2028-06-12 | |
| @ines.wears | TikTok | response | pending | — |
| @marcus.k | registration | approved | 2028-03-02 | |
| @lena.j | YouTube | response | rejected | — |
| @ayo.runs | hashtag | expired | 2026-08-30 | |
| @priya.k | registration | revoked | — |
03
Ingest from anywhere
Instagram, TikTok, YouTube, hashtag campaigns, QR uploads, manual uploads and syndicated content all land in the same library with standardised crops and alt text.
Sources
Nine sources, one feed, one script
- TikTok
- YouTube
- X
- Threads
- Google Reviews
Gallery · homepage
<script src="…/idukki.js"> · 79 KB- TikTok
- YouTube
- X
- Threads
04
One click to the surface that needs it
Push an approved asset to a PDP widget, an email block, Meta CAPI, paid creative, a lookbook or signage, with an audit log of who used what, where and when.
Widget builder
Pick sources and a layout; the preview is the real renderer
Sources
- TikTok
- YouTube
- Hashtag
- Reviews
Layout
Products
AI tagging on
Add to cart inline
Live preview
How it works, from switched on to paying for itself.
- Step 1
Ingest
Social, hashtag campaigns, QR and manual uploads, syndicated content.
- Step 2
Tag and normalise
AI tags, rights state and product links; standardised crops and alt text.
- Step 3
Search
By product, mood, rights state, creator or tag.
- Step 4
Distribute
PDP, email, Meta CAPI, paid creative, lookbook, signage.
“Idukki is truly an all-in-one solution for brands looking to leverage UGC effectively. We would highly recommend it to any business aiming to enhance customer trust and engagement through authentic content.”
Related features
AI product tagging
Gemini vision matches each UGC image to your catalogue. Confident matches tag themselves; the rest wait for review.
See featureRights management
Ask by public comment or consent form. Every decision is logged with its source and expiry. Export signed evidence for legal.
See featureContent moderation
Blocked words, blocked users, AI labels and your own approvals decide what reaches a widget. Shoppers can flag a post too.
See feature
The questions to ask before you switch it on.
Which crop presets ship?
Square, 9:16, 16:9, 4:5 and custom. Alt text is generated once and inherited by every crop.
Can my agency and my brand team share it?
Yes. Role-based access covers strategists, account managers, brand owners and external auditors with different scopes.
Is there an audit log?
Per asset: who used it, on which surface, when.
Which plans include the DAM?
Idukki pricing is impression-based rather than feature-gated: you pick a monthly impression band, and the comparison table at /pricing lists what every band ships. If you need a specific capability confirmed for your tier, ask us and we will show it to you on a call.