Idukki
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Revenue attribution

Per-widget, per-variant, per-creator revenue. UTM auto-stitching. The ledger your CFO will trust.

Included on Pro + Enterprise.

Revenue attribution

Analyse

Auto-stitch UTMs

  • Auto-stitch UTMs

    Every widget gets

  • Match orders

    Shopify / Woo

  • Read per-creator

    Filter the ledger

Attribution · livelive

What you get

  • GA4 + Meta CAPI + Shopify webhook reconciled into one revenue ledger
  • Cancel underperforming layouts with confidence
  • Pay creators on actual orders driven, not impressions
  • Quarterly board-ready report with attribution methodology

How it works

  1. Step 01

    Auto-stitch UTMs

    Every widget gets unique UTMs. The runtime sets them on every outbound click.

  2. Step 02

    Match orders

    Shopify / Woo / BigCommerce order webhooks reconcile against the click stream.

  3. Step 03

    Read per-creator

    Filter the ledger by widget, layout, variant, creator, hashtag, region.

What’s included

  • Revenue attribution per widget, variant, creator, source
  • GA4 + Meta CAPI + Klaviyo event sinks
  • Order webhook reconciliation (Shopify, Woo, BigCommerce, Wix)
  • Creator payouts on actual orders
  • CFO-defensible methodology whitepaper
Try it on your store

See revenue attribution live in 30 seconds.

Drop your email, we’ll spin up a sample workspace with this feature pre-loaded and send a 5-minute walkthrough video.

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Related features

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

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  • Cancel anytime
  • SOC 2 + GDPR

Where Idukki ships

Same data model. Every surface a shopper meets.

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Revenue attribution. Idukki — Idukki