Smile vs LoyaltyLion in 2026: plans, prices and what each one includes

The free plans

Smile's free plan covers up to 200 orders a month. Every account starts there. LoyaltyLion advises its free plan for stores up to 400 orders a month. It calls that figure a recommendation. It does not enforce it. Its free plan rewards three activities with one reward type.

The paid plans

Smile Essential costs $15 a month for up to 500 orders. Standard costs $79 for up to 1,000 and adds points on product pages. Growth costs $199 with 2,500 orders included, then $20 per extra 100. VIP tiers start on Growth. Plus starts at $999 and is priced to your volume.

LoyaltyLion Classic costs $199 a month with 500 orders included. It includes a branded loyalty page built from a template. It also includes ready-made Klaviyo flows and pre-built earning rules. Advanced and Plus add points on product pages and multi-location POS. Their prices are not on the public page.

What a year costs at 500 orders a month

At 500 orders a month, Smile Essential costs $180 a year. LoyaltyLion Classic costs $2,388. Smile reaches $199 only on Growth, where VIP tiers begin. So the real question is which features you need in year one.

Where Idukki fits (ours)

We make Idukki. It runs no loyalty program. It shows the customer photos a loyalty reward can bring in. For six loyalty apps compared, read the best Shopify loyalty apps.