How to Embed an Instagram Feed on BigCommerce (Step-by-Step)

BigCommerce gives you two real routes to place an embed: Page Builder, for dropping the gallery precisely into a specific template, and Script Manager, for adding it site-wide in one place. Which one you want depends on whether every page should show the gallery or just a few.

Authorise your Instagram account and connect your BigCommerce store from the dashboard. The catalogue sync is what lets a post carry a real product, price and stock status rather than a static link, the same as on any other platform.

Step 2: Place the embed via Page Builder or Script Manager

For a gallery on one or two specific pages (a homepage section, a collection landing page), BigCommerce's Page Builder lets you drop an HTML widget precisely where it should sit within that page's template. For a gallery that should appear across the whole storefront, Script Manager (under Storefront settings) adds the embed script once, site-wide, without touching individual templates.

Step 3: Tag products

Tag two to four products per post against your synced BigCommerce catalogue, manually or with AI auto-tagging. See the general Instagram embed guide for the platform-agnostic version of this step.

Common mistakes

The most common BigCommerce-specific issue is placing the embed via Script Manager when only one page actually needed it, which adds an unnecessary script load to every other page on the storefront. Scope the placement to Page Builder when the gallery belongs on a handful of pages rather than all of them.