How to Embed Feefo Reviews on Your Website (2026 Guide)

Feefo is a verified-review platform, meaning every review is tied to a real, checked purchase, which is exactly why brands that use it want the reviews visible on their own site rather than sitting only on Feefo's domain. Feefo issues its own merchant badges and widgets for this; the layer most brands are missing is getting those reviews into one place alongside every other source they collect from.

Verified Feefo merchants get access to Feefo's own embed widgets: a star-rating badge, a review carousel, and product-level review displays tied to your Feefo service ID. These are the fastest route to a working display and require no separate development, only a Feefo merchant account in good standing.

What they don't do on their own is combine with reviews collected elsewhere. A brand running Google Reviews, Trustpilot and TripAdvisor in parallel ends up with three separate widgets in three separate places on the site, each with its own look.

Method 2: The Feefo API

Feefo's API supports pulling review data into a fully custom display, which matters most for brands with specific design requirements the standard widgets don't meet, or those merging Feefo data into an internal system. It's a legitimate route with the same caveat as every review-platform API: it's a real API contract and access requires an active merchant relationship.

Method 3: Feefo ratings on your UGC (Idukki)

Idukki handles Feefo differently from Google, Trustpilot and TripAdvisor. Those three are imported into your library as reviews. Feefo is a rating platform option in the layout settings: pick it, add your Feefo merchant key, and the star rating for each product tagged in your photos and videos is read live from Feefo and shown on the product card. Your Feefo reviews stay in Feefo; Idukki puts their rating next to the customer content.

Embed on Shopify, WooCommerce or a custom site

Shopify: install the Idukki app, choose Feefo as the rating platform on your layout, and add the widget block from the Theme Editor. Anything else: paste the embed snippet from the Publish screen.