Attribution
How an order is matched to the post behind it. Proven and influenced orders stay apart. Figures in the dashboard cards are demo data, and the products are samples.
Other formats
The 5 steps
- 01
Track: One visitor id, from view to cart.
The widget logs views, clicks and add-to-carts under one visitor id. It also writes that id onto the cart.
- 02
Match: The store order is the anchor.
Shopify sends each order to Idukki, server to server. Idukki matches it by visitor id, customer account or cart token.
- 03
Prove: Proven means a gallery add-to-cart.
Proven needs a gallery add-to-cart by the same shopper, for a product they bought. The window is 30 days.
- 04
Influence: Influence sits in its own column.
Other orders can get an influence tier: a click, content that helped, or a view. Each order counts once, at its strongest tier.
- 05
Report: Read it per post and per product.
Proven revenue, influence tiers and store orders seen sit side by side. Each number keeps its own name.
See it on a store like yours.
Install it on Shopify, or browse the case studies by industry first.
