Yes. The audit runs instantly and needs no signup. We only ask for your email when you want to unlock the full post library and export.

How does it classify posts into customer, influencer, employee and brand?

We scan the public handles and hashtags you provide, then apply a classification model that looks at account follower count, posting history and handle patterns to distinguish real customers, known influencers, employee accounts, and the brand's own profile.

What does "equivalent ad value" mean?

We add up the audience reach of every post author. Then we apply a $3 CPM (cost per 1,000 impressions) benchmark. That gives a rough cost of reaching the same audience with paid ads. Use it to show leadership what earned content is worth.

Can I audit competitor brands too?

Yes. Enter any brand name and their public handles or hashtags. The tool scans only public Instagram data, so anything a competitor has put out on a public account is fair game.

What happens to my data after the audit?

The audit result is computed once and not stored beyond your session. If you choose to enter your email, we hold it to send you the report summary and to set up your free Idukki trial context. We never sell or share contact details.

How do I collect and use this content?

Idukki can automatically collect, curate and rights-clear the customer, influencer and employee content it finds. Embed it on your store as a shoppable gallery tagged to products.

Free brand auditno signup

See how much Instagram content exists about your brand.

Real customers, influencers, employees and your own team, all posting about you. The audit counts them, classifies them, and tells you what that audience reach is worth.

Customer UGC posts

247

Real buyers, no incentive

Influencer mentions

Paid + organic combined

Equivalent ad value

$14.2K

Based on $3 CPM benchmark

Sample output for illustrative purposes only.

Tell us about your brand

Start from your website (optional)

We'll look for your Instagram link and pre-fill the fields below. Check them before you run the scan.

Brand name

Website (optional)

Instagram handles (up to 10)

Hashtags to scan (up to 10)

Scans public Instagram data. Takes a few seconds to a few minutes for large accounts.

Why this matters

Most brands are sitting on UGC they have never measured.

Know who is talking about you

Most brands only see their own posts and the content creators they pay for. The bulk of Instagram content about your brand is unprompted customer posts. Most brands have never counted them.

Quantify the value you are not capturing

Each post carries an audience behind it. The audit turns follower reach into an ad-equivalent dollar value.

Build a rights-clear content pipeline

Idukki can then request rights, pick the best posts and embed them on your product pages.

FAQ

Questions, answered.

Is this really free?: Yes. The audit runs instantly and needs no signup. We only ask for your email when you want to unlock the full post library and export.
How does it classify posts into customer, influencer, employee and brand?: We scan the public handles and hashtags you provide, then apply a classification model that looks at account follower count, posting history and handle patterns to distinguish real customers, known influencers, employee accounts, and the brand's own profile.
What does "equivalent ad value" mean?: We add up the audience reach of every post author. Then we apply a $3 CPM (cost per 1,000 impressions) benchmark. That gives a rough cost of reaching the same audience with paid ads. Use it to show leadership what earned content is worth.
Can I audit competitor brands too?: Yes. Enter any brand name and their public handles or hashtags. The tool scans only public Instagram data, so anything a competitor has put out on a public account is fair game.
What happens to my data after the audit?: The audit result is computed once and not stored beyond your session. If you choose to enter your email, we hold it to send you the report summary and to set up your free Idukki trial context. We never sell or share contact details.
How do I collect and use this content?: Idukki can automatically collect, curate and rights-clear the customer, influencer and employee content it finds. Embed it on your store as a shoppable gallery tagged to products.

Turn your audit into action

Collect, rights-clear and display this content on your store.

Idukki automatically gathers the posts your audit surfaces, requests usage rights and embeds them as shoppable galleries on your product pages.

Get started Book a demo

No-code. Works on Shopify, WooCommerce, BigCommerce and more.

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Fix what this found, on your live store.

Set it up on your store, or walk through the results with us.