See how much Instagram content exists about your brand.
Real customers, influencers, employees and your own team — all posting about you. The audit counts them, classifies them, and tells you what that audience reach is worth.
Customer UGC posts
247
Real buyers, no incentive
Influencer mentions
38
Paid + organic combined
Equivalent ad value
$14.2K
Based on $3 CPM benchmark
Sample output for illustrative purposes only.
Step 1 of 1 — define your brand
Scans public Instagram data. Takes 2–5 seconds.
Why this matters
Most brands are sitting on UGC they have never measured.
Know who is talking about you
Most brands only see their own posts and the content creators they pay for. The bulk of Instagram content about your brand is spontaneous customer posts — and most brands have never measured it.
Quantify the value you are not capturing
Each post carries an audience behind it. The audit translates follower reach across all posts into an ad-equivalent value — so you can show leadership what earned content is worth in dollars, not anecdotes.
Build a rights-clear content pipeline
Once you know where the content is, Idukki can automatically request rights, curate the best posts, and embed them as shoppable galleries on your product pages — turning happy customers into conversion drivers.
FAQ
Questions, answered.
- Is this really free?
- Yes. The audit runs instantly and needs no signup. We only ask for your email when you want to unlock the full post library and export.
- How does it classify posts into customer, influencer, employee and brand?
- We scan the public handles and hashtags you provide, then apply a classification model that looks at account follower count, posting history and handle patterns to distinguish real customers, known influencers, employee accounts, and the brand's own profile.
- What does "equivalent ad value" mean?
- We estimate the combined audience reach across every post author, then apply a $3 CPM (cost per 1,000 impressions) benchmark. The result is a rough dollar figure for how much it would cost to reach the same audience through paid ads — useful for showing leadership the value of earned content.
- Can I audit competitor brands too?
- Yes. Enter any brand name and their public handles or hashtags. The tool scans only public Instagram data, so anything a competitor has put out on a public account is fair game.
- What happens to my data after the audit?
- The audit result is computed once and not stored beyond your session. If you choose to enter your email, we hold it to send you the report summary and to set up your free Idukki trial context. We never sell or share contact details.
- How do I collect and use this content?
- Idukki can automatically collect, curate and rights-clear the customer, influencer and employee content it finds. You can then embed it as shoppable galleries on your store — tagged to products with direct checkout links.
Turn your audit into action
Collect, rights-clear and display this content on your store.
Idukki automatically gathers the posts your audit surfaces, requests usage rights and embeds them as shoppable galleries on your product pages.
No-code. Works on Shopify, WooCommerce, BigCommerce and more.
Want to ship one of these?
Talk to us, we’ll get the right tool live on your stack.
Day-1 sample data on your live IG / TikTok / Reviews, plus a setup plan tailored to Shopify, WooCommerce, BigCommerce, Wix or any HTML site.
- No credit card
- Cancel anytime
- SOC 2 + GDPR
