One link per creator. Every tap counted.
A SmartLink sends the shopper to your store page. On the way it counts the tap and adds your UTMs, so each creator’s traffic shows up on its own.
In Beta. The Idukki team sets up links with you.
How the Beta works
Create, count, land.
A short link with your tracking built in. Nothing to install.
Create
Pick the store page, the UTMs and the creator or campaign. You get one short link.
Count
Every tap on the link is recorded before the shopper moves on.
Land
The shopper opens your page with your UTMs and the link code added. Idukki reports those visits as SmartLink traffic.
One link, every tap counted
Each creator gets one short link. Every tap is counted, then lands on your page with its UTMs and link code.
Why not just a UTM link
What a plain link can’t do.
| Capability | Idukki SmartLinks | Bare UTM link | Link shortener |
|---|---|---|---|
| Short link to share | Yes | No | Yes |
| Each tap counted | Yes | No | Yes |
| UTMs added for you | Yes | No | No |
| Visits shown in Idukki analytics by channel | Yes | No | No |
A SmartLink does not move shoppers out of a social app’s in-app browser.
Questions
Straight answers about a Beta.
Is SmartLinks live today?
SmartLinks is in Beta. During the Beta, the Idukki team sets up links with you. Book a call to join.
Does a SmartLink open my app or the phone’s main browser?
No. The link opens wherever the social app opens links, usually its own in-app browser. Moving the shopper out of that browser is not built.
Will my UTMs survive?
Yes. The link adds the UTMs you set to the store page address. It never replaces a parameter the page already has. It also adds an idk_sl code, so Idukki can tell the visit came from a SmartLink.
Where do I see the results?
Taps are counted per link. SmartLink visits show as their own channel in Idukki analytics. QR codes, lookbooks and the widget have theirs.
Do I need to install anything?
No. A SmartLink is a plain link. Put it in a bio, an ad or an email.
SmartLinks · Beta
One link per creator. Every tap counted.
Each SmartLink counts the tap, adds your UTMs and sends the shopper to your store page. Join the Beta.
- No credit card
- Cancel anytime
- GDPR self-certified · SOC 2 (in audit)
