Size / scale visualisation
In one sentence
A photo showing a furniture piece scaled against a person or familiar object. Solves the "is it actually that big?" question that kills high-AOV furniture conversion and drives returns.
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Industry playbook
The Furniture UGC playbook: scale, material and the six-month review
Furniture is high-AOV, long-consideration and brutally expensive to return. UGC at six and twelve months in is the asset that closes the sale and keeps the returns down. Here is the full playbook.
Strategy
Shoppable Video for Furniture & Home Goods: Buyer Behaviour
Furniture sees the highest conversion lift from shoppable video (28–38%), because scale and texture are the two things a static image cannot honestly show.
Strategy
Reducing returns with better pre-purchase UGC
Most returns are not faults: they are an expectations gap set weeks before the refund. Honest customer content before the purchase narrows that gap and turns returns into a margin lever.
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