Size / scale visualisation
In one sentence
A photo showing a furniture piece scaled against a person or familiar object. Solves the "is it actually that big?" question that kills high-AOV furniture conversion and drives returns.
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Industry playbook
The Furniture UGC playbook: scale, material and the six-month review
Furniture is high-AOV, long-consideration and brutally expensive to return. UGC captured six and twelve months after delivery closes the sale and cuts returns.
Strategy
Shoppable Video for Furniture & Home Goods: Buyer Behaviour
Furniture sees the highest conversion lift from shoppable video (28–38%), because scale and texture are the two things a static image cannot honestly show.
Strategy
Reducing returns with better pre-purchase UGC
Most returns are not faults but an expectations gap set weeks before the refund. Honest customer content before purchase narrows the gap and cuts returns.
Where it matters most
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