Social listening · Beta
Hear the mention before it becomes a trend.
Track every public mention of your brand, competitors and category, with Slack alerts on spikes and a weekly digest in your inbox.
No code. Free plan, no card.
23,567
mentions · this month
Spike alert · 2h
+1,496 mentions · #creamallergy
Top keywords
Glow
18%
Beauty
10%
Routine
6%
Skincare
18%
Hydration
9%
Lipstick
4%
Allergy
16%
Mask
8%
Serums
3%
Top author
@beautylover
Sentiment
+0.62
Most-engaging
IG · 176k
01
Define the lens once
Brand handles, hashtags, competitor handles and category keywords. Idukki listens across the same channels it collects from, so a mention can become a post in your queue.
Sources
Nine sources, one feed, one script
- TikTok
- YouTube
- X
- Threads
- Google Reviews
Gallery · homepage
<script src="…/idukki.js"> · 37 KB- TikTok
- YouTube
- X
- Threads
02
Mentions land next to your content
Every match arrives in the content queue with its source, sentiment and rights state, ready to request rights and publish if it is worth it.
Content
Everything collected, moderated and tagged before it reaches a widget
- ReelWROGN Men Silver-Toned Watch@sky.bApproved
- VideoAirlift Overcoat Brown@ines.wearsPending
- PhotoJute Tote Bag@marcus.kApproved
- ShortTennis Cardigan Spring/Summer@lena.jRequested
- ReviewBodycon Sunscreen SPF 50Google ReviewsNot needed
- PhotoHeldWhite Sweater Green Stripes@ayo.runsHeld
03
Alerts where your team already is
Spikes in volume or sentiment ping Slack; a weekly digest summarises what moved.
How Idukki works
One post, collected to attributed
Collect
Rights
Tag
Display
Measure
Result: 3 orders, $74.28 attributed to one post.
04
Read it against sales
Mentions sit in the same analytics as your widgets, so a spike in conversation can be read against add-to-cart and orders in the same window.
Engagement
Every user interaction event, click, watch, add to cart
Visitors
284.1K
Clicks
7.9K
Click rate · 2.78%
Add to cart
154
ATC rate · 1.95%
Orders
248
Conv · 161.04%
Revenue
₹843.4K
Overall · 0.09%
Conversion funnel
Click → ATC
1.95%
Overall conv
0.09%
Daily add-to-cart · 30 days
Conversion by platform
| Platform | Add to cart | Checkout | Revenue |
|---|---|---|---|
| 153 | 12 | ₹620.4K | |
| TikTok | 38 | 2 | ₹104.2K |
| YouTube | 21 | 1 | ₹38.6K |
| Reviews | 14 | 1 | ₹52.1K |
| Manual | 22 | 2 | ₹28.1K |
How it works, from switched on to paying for itself.
- Step 1
Define the lens
Brand handles, hashtags, competitors, category keywords.
- Step 2
Listen
Continuous polling and change-data-capture on every platform.
- Step 3
Alert
Slack on spikes; weekly digest by email.
- Step 4
Act
Request rights on the good ones and publish them from the same queue.
“Idukki is truly an all-in-one solution for brands looking to leverage UGC effectively. We would highly recommend it to any business aiming to enhance customer trust and engagement through authentic content.”
Related features
The questions to ask before you switch it on.
Which channels are covered?
The same social and review sources Idukki collects from: Instagram, TikTok, YouTube, X, LinkedIn, Threads, Google Reviews, Trustpilot, Feefo and TripAdvisor.
Can I track competitors?
Yes. Competitor handles and category keywords are part of the lens.
How do alerts work?
Slack pings on volume or sentiment spikes, plus a weekly email digest.
Which plans include social listening?
Idukki pricing is impression-based rather than feature-gated: you pick a monthly impression band, and the comparison table at /pricing lists what every band ships. If you need a specific capability confirmed for your tier, ask us and we will show it to you on a call.