UGC Lookbooks
Turn customer photos into a catalogue you share as one link.
A mobile-first lookbook built from rights-cleared customer photos and video, with tagged products with catalogue prices, an offer that expires, and a link built for WhatsApp: it unfurls, it forwards, and it reports back.
No code. Free plan, no card.
Content
Everything collected, moderated and tagged before it reaches a widget
- ReelWROGN Men Silver-Toned Watch@sky.bApproved
- VideoAirlift Overcoat Brown@ines.wearsPending
- PhotoJute Tote Bag@marcus.kApproved
- ShortTennis Cardigan Spring/Summer@lena.jRequested
- ReviewBodycon Sunscreen SPF 50Google ReviewsNot needed
- PhotoHeldWhite Sweater Green Stripes@ayo.runsHeld
The moment
A new collection drops and the best selling tool is a customer photo, but the only way to share it on WhatsApp is a PDF nobody opens twice.
What Idukki does
Build a mobile story from rights-cleared customer photos, tag the products, add an offer that expires, and share one link that reports opens, taps and orders.
01
Pages seeded from a collection you already have
Generate lookbook on any collection builds one page per approved post, creator credited, tagged products attached. Pages come from your collections, so what you approved there is what appears; keep the source collection set to rights-only and a lookbook is never a rights audit waiting to happen.
Content
Everything collected, moderated and tagged before it reaches a widget
- ReelWROGN Men Silver-Toned Watch@sky.bApproved
- VideoAirlift Overcoat Brown@ines.wearsPending
- PhotoJute Tote Bag@marcus.kApproved
- ShortTennis Cardigan Spring/Summer@lena.jRequested
- ReviewBodycon Sunscreen SPF 50Google ReviewsNot needed
- PhotoHeldWhite Sweater Green Stripes@ayo.runsHeld
02
Live prices, a tagged pin, an offer with a date
Every product on a page carries the price from your product catalogue and a tap-to-shop pin. Add a discount code with a valid-until date and the offer block stops rendering when the date passes, so a forward opened late never promises a price you no longer honour.
Shoppable UGC
A pin becomes an order
WROGN Men Silver-Toned Watch
4.8 · 213 reviews
$24.76
Orders ledger
#4821$24.76attributed to@darcy.s
03
Two mobile formats, two desktop ones
A tap-through vertical story (autoplay muted video, creator credit on each page, swipe up to shop) and a long-scroll shop-the-look page with product pins for phones. Flipbook and grid stay for desktop and for catalogues that began as a PDF.
Widget builder
Pick sources and a layout; the preview is the real renderer
Sources
- TikTok
- YouTube
- Hashtag
- Reviews
Layout
Products
AI tagging on
Add to cart inline
Live preview
04
Opens to orders, by channel
Opens, unique viewers, completion rate, time per page, product taps, add-to-cart, offer-code copies, WhatsApp orders and shares, split by utm_source. On Shopify the visitor id follows the shopper to the store and the order webhook attributes the sale back to the lookbook.
Engagement
Every user interaction event, click, watch, add to cart
Visitors
284.1K
Clicks
7.9K
Click rate · 2.78%
Add to cart
154
ATC rate · 1.95%
Orders
248
Conv · 161.04%
Revenue
₹843.4K
Overall · 0.09%
Conversion funnel
Click → ATC
1.95%
Overall conv
0.09%
Daily add-to-cart · 30 days
Conversion by platform
| Platform | Add to cart | Checkout | Revenue |
|---|---|---|---|
| 153 | 12 | ₹620.4K | |
| TikTok | 38 | 2 | ₹104.2K |
| YouTube | 21 | 1 | ₹38.6K |
| Reviews | 14 | 1 | ₹52.1K |
| Manual | 22 | 2 | ₹28.1K |
From a collection to a WhatsApp drop.
- Step 1
Generate
Pick a collection of rights-cleared posts and let Generate lookbook seed the pages. Reorder, drop the weak ones, add a cover.
- Step 2
Price and offer
Tagged products carry the price from your catalogue. Add a discount code and the date it stops.
- Step 3
Share one link
The link unfurls into a tuned preview card in WhatsApp. Share on WhatsApp is one tap; the QR code covers print and in-store; Order on WhatsApp opens a chat with the basket written in.
- Step 4
Read the drop
Completion, product taps, offer copies, shares and orders by channel, then plan the next one.
“For fashion brands sitting on a lot of creator/UGC content, this has been a very effective way to turn that content into something far more measurable and conversion focused.”
Related features
Shoppable video
Tag products on every frame. Add-to-cart without leaving the player. Sound-on autoplay with lazy loading.
See featureAI product tagging
Gemini vision matches each UGC image to your catalogue. Confident matches tag themselves; the rest wait for review.
See featureDigital asset management
A DAM built for UGC: AI tagging, rights state, channel + product links, one-click export to ads, email, PDP and lookbook.
See feature
The questions to ask before the first drop.
Is this a PDF I attach to a WhatsApp message?
No. It is a web page at a single link. It opens without a download, sizes itself to the phone, keeps its offer honest to the date, and reports opens, completion, taps and shares. A PDF does none of those once it leaves your hands.
Why does the link look different from other links in WhatsApp?
The preview card is generated to the spec Meta publishes for WhatsApp link previews: an image under 600 KB, at least 300 px wide, 4:1 or squarer, with the Open Graph tags in the first 300 KB of the page. Most catalogue pages miss at least one of those and show as bare text.
Do I need the WhatsApp Business API?
No. The link works from the free WhatsApp Business app, a personal WhatsApp, a status post or a printed QR code. The 256-contact broadcast cap in the Business app is exactly why the lookbook is built to be forwarded rather than broadcast.
How is this different from Publitas or a flipbook tool?
The pages are built from your customers rather than your studio, and the mobile formats, WhatsApp share path and analytics ship together. On Publitas's published pricing, product hotspots sit on the Gold tier and vertical scroll, WhatsApp checkout and the analytics dashboard are Enterprise features.
Which plans include lookbooks?
Idukki pricing is impression-based rather than feature-gated: you pick a monthly impression band, and the comparison table at /pricing lists what every band ships. If you need a specific capability confirmed for your tier, ask us and we will show it to you on a call.
Have a collection worth sending?
Generate a lookbook from it, send the link to yourself, and see the card unfurl in your own chat before anyone else does.