UGC competitions
Run the UGC competition without a second tool.
Hashtag photo and video competitions, aggregated, scored, licensed and rewarded inside Idukki. Launch in about 15 minutes.
No code. Free plan, no card.
- 1@sky.b1,842 votes8.4
- 2@maya.k1,721 votes8.2
- 3@noor.studio1,503 votes7.9
- 4@otto.frame1,402 votes7.6
- 5@river.amel1,287 votes7.4
- 6@lila.maker1,199 votes7.1
01
Entries land in the queue you already use
Idukki polls every channel for the hashtag and handle mentions. Entries flow into the moderation queue with source and rights state attached.
Content
Everything collected, moderated and tagged before it reaches a widget
- ReelWROGN Men Silver-Toned Watch@sky.bApproved
- VideoAirlift Overcoat Brown@ines.wearsPending
- PhotoJute Tote Bag@marcus.kApproved
- ShortTennis Cardigan Spring/Summer@lena.jRequested
- ReviewBodycon Sunscreen SPF 50Google ReviewsNot needed
- PhotoHeldWhite Sweater Green Stripes@ayo.runsHeld
02
Rights requested on first submission
The rights request fires automatically when an entry arrives, so winners are licensed before you announce them and the archive is clean.
Rights management
Every decision logged with its source, reviewer and expiry
Approved
3
Pending
1
Rejected / revoked
2
Default expiry
2 yrs
| Creator | Channel | decision_source | Status | Expires |
|---|---|---|---|---|
| @sky.b | hashtag | approved | 2028-06-12 | |
| @ines.wears | TikTok | response | pending | — |
| @marcus.k | registration | approved | 2028-03-02 | |
| @lena.j | YouTube | response | rejected | — |
| @ayo.runs | hashtag | expired | 2026-08-30 | |
| @priya.k | registration | revoked | — |
03
Public votes, private judging
A public leaderboard takes community votes; a private dashboard takes your judges. The final score is a weighted average of the two.
How Idukki works
One post, collected to attributed
Collect
Rights
Tag
Display
Measure
Result: 3 orders, $74.28 attributed to one post.
04
Award, then measure
Push Shopify discount codes or Tremendous gift cards to winners, email entrants, archive submissions to the DAM, and read the campaign in the same analytics as your widgets.
Engagement
Every user interaction event, click, watch, add to cart
Visitors
284.1K
Clicks
7.9K
Click rate · 2.78%
Add to cart
154
ATC rate · 1.95%
Orders
248
Conv · 161.04%
Revenue
₹843.4K
Overall · 0.09%
Conversion funnel
Click → ATC
1.95%
Overall conv
0.09%
Daily add-to-cart · 30 days
Conversion by platform
| Platform | Add to cart | Checkout | Revenue |
|---|---|---|---|
| 153 | 12 | ₹620.4K | |
| TikTok | 38 | 2 | ₹104.2K |
| YouTube | 21 | 1 | ₹38.6K |
| Reviews | 14 | 1 | ₹52.1K |
| Manual | 22 | 2 | ₹28.1K |
How it works, from switched on to paying for itself.
- Step 1
Launch
Pick a template (photo, reel, vote, before/after, mood-board). Set hashtag, dates, eligibility, prize and terms.
- Step 2
Aggregate
Every channel is polled for the hashtag; entries enter the moderation queue and the rights request fires.
- Step 3
Judge
Public leaderboard for votes, private dashboard for judges.
- Step 4
Award
Winners picked, prize codes pushed, entrants emailed, submissions archived with rights cleared.
Pieces of customer content collected in an ongoing monthly competition. Leroy Merlin.
A winner picked every month, so the hashtag never went quiet. Leroy Merlin.
Entries collected by QR code beside the product, as well as online. Leroy Merlin.
“We would highly recommend Idukki to any brand looking to build trust and improve conversions through UGC and shoppable video experiences.”
Related features
Rights management
Three ways to clear rights: by hashtag, by direct response, or by registration. Every decision logged with a tamper-evident audit row. GDPR + CCPA + DSA compliant.
See featureSocial listening
Track every public mention of your brand, competitors and category. Slack alerts for trend + sentiment.
See featureContent moderation
AI-assisted toxicity + brand-safety scoring. Audit log of every approve / reject + reason.
See featureAI product tagging
Two-pass Claude vision auto-tags every photo + video frame. Above 80% confidence auto-accepts.
See feature
The questions to ask before you switch it on.
Do I need a separate giveaway tool?
No. Templates, aggregation, moderation, rights, leaderboard, judging and prizes run inside Idukki.
How are winners chosen?
A weighted average of community votes and your judges’ scores; you set the weighting.
What can I give as a prize?
Shopify discount codes and Tremendous gift cards are built in; entrants are emailed from the campaign.
Which plans include competitions?
Idukki pricing is impression-based rather than feature-gated: you pick a monthly impression band, and the comparison table at /pricing lists what every band ships. If you need a specific capability confirmed for your tier, ask us and we will show it to you on a call.