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IdukkiIdukki
FAQ

Answers, in plain English.

47 of the most-asked questions, grouped into 9 themes. Still don’t see your answer? Open chat or email hello@idukki.io.

platform

The platform

What Idukki is and what you get on day one.

  • What exactly does Idukki do?
    We collect UGC from 8 social networks plus Google, Trustpilot, TripAdvisor and Judge.me reviews. We tag products with AI, clear rights, embed shoppable layouts and attribute revenue per layout. One platform, with every source on every plan. Pricing is banded by your monthly widget impressions.
  • How is Idukki different from Bazaarvoice, Yotpo, or Tolstoy?
    Single runtime instead of stitched-together acquisitions. Every source on every plan, instead of per-source and per-export surcharges stacked on top. 79 KB widget instead of multi-megabyte iframes. Owned attribution instead of black-box dashboards.
  • How fast can we get started?
    Drop a single embed snippet, paste an Instagram handle and hit Generate. It is self-service, and your first widget is live in minutes.
  • What platforms do you support?
    Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento, PrestaShop, Salesforce Commerce Cloud and headless storefronts. On Wix, Webflow, Framer or any HTML site, you paste the embed snippet. Those have no Idukki app, so there is no catalogue sync.

pricing

Pricing + plans

Plans, billing, contracts.

  • How does impression-based pricing work?
    Your plan is set by the widget impressions you serve each month. Free covers up to 20,000. Paid bands cover 100,000, 250,000 and 500,000, with custom pricing above that. Rights management is on every plan, Free too. Shoppable video starts on Starter ($45/mo). Premium layouts and the full AI stack start on Starter ($45/mo). No per-source or per-export add-ons.
  • Is there a free plan?
    Yes. A permanent Free plan covers up to 20,000 widget impressions a month. A Shopify store starts on it at install, with no card. Paid plans come with a 30-day free trial. Public tools (Instagram feed generator, hashtag feed, Google Reviews widget, social aggregator, link-in-bio, QR collector, A/B significance, UGC quiz, widget speed checklist) stay free.
  • Annual vs monthly billing?
    Annual is 20% cheaper. Multi-year contracts available on Enterprise.
  • Do you offer agency or multi-brand pricing?
    Yes. Meaningful discounts at 3+ brands, custom packaging on the agency programme.
  • How do you bill?
    Shopify stores pay through their Shopify bill. Other stores pay by card through Stripe. Enterprise contracts can be invoiced.

integrations

Integrations

Where Idukki fits in your stack.

  • Does Idukki work on Shopify?
    Yes, listed on the Shopify App Store. Theme app blocks, native cart, inline product hotspots, order webhook attribution.
  • Does Idukki work with Klaviyo?
    Yes. A public web feed gives Klaviyo your product-tagged UGC, by product or category. The Klaviyo connection, with catalog sync, is in early access.
  • Does Idukki support GA4 + Meta CAPI?
    First-class. Per-widget revenue and conversion events flow as native GA4 events and Meta CAPI conversions without any extra wiring.
  • What about headless / Composable?
    The widget is one script that runs in any storefront. For server-rendered tiles, read the gallery’s public JSON payload. The help centre has embed examples for Next.js, Hydrogen, Astro and Remix.
  • Can I import reviews from Yotpo, Okendo or Loox?
    Yes, in early access: ask us to switch it on. Yotpo and Okendo sync daily. Loox imports from a CSV export. Photo and video reviews become posts tagged to their products.
  • Does Idukki work on Wix?
    Yes. Paste the embed code into an Embed HTML element. Product buttons open your Wix product page. There is no in-gallery cart on Wix. Guide: /help/show-idukki-on-wix.
  • Can Idukki ask customers for a review or photo after they buy?
    Yes, for Shopify stores, in early access: ask us to switch it on. One email asks for a review, another for a photo or video. One order gets one email at most.
  • Can I show Idukki on a digital signage screen?
    Yes. Copy the collection’s signage URL from Publish and open it full screen. Timed refresh and rotation come with the signage mode update. Guide: /help/digital-signage-screen.

rights

Rights + compliance

Rights management, GDPR, CCPA, DSA.

  • How does rights management work?
    You ask with a public comment on the creator’s Instagram or YouTube post. Or you send them a consent form link. The creator replies with your approval hashtag or fills in the form. Each decision is logged with its source and date. Idukki sends no direct messages.
  • Which plans include rights requests?
    Every plan, Free too. Shoppable video starts on Starter.
  • Are you GDPR + CCPA compliant?
    Yes. EU SCCs + UK IDTA pre-filled. Right-to-be-forgotten + access requests answered in under 72 hours. DPA available under NDA in minutes.
  • What about the EU DSA?
    Shoppers can flag a post from the widget, and the report lands in your dashboard. Idukki has no DSA transparency-report tool.
  • Can my legal team review the audit log?
    Yes. Export the evidence for one clearance, or a whole view, as a signed PDF or CSV. Each record carries a SHA-256 hash and an Idukki signature. We can check that signature later to show the record was not changed.

security

Security + trust

Compliance, sign-in, hosting and incident response.

  • Are you SOC 2 compliant?
    SOC 2 is in audit; we are not certified yet. Happy to share our current security posture, sub-processors and DPA under NDA.
  • Do you offer SSO + SCIM?
    Not yet. Today you sign in with email and password or with Google, and each user has a role. SAML single sign-on and SCIM provisioning are not available; tell us if you need them.
  • Where is data hosted?
    AWS eu-west-2 (London), in a single region. Data is not replicated to other regions.
  • Do you have an incident response policy?
    Yes. Severity-1 acknowledgement under 1 hour during business hours. Customers on the incident-impact list get a written post-mortem within 5 business days.

experiments

A/B testing + analytics

How we measure what works.

  • How does your A/B testing work?
    Idukki runs a pooled two-proportion z-test and an always-valid sequential test (mSPRT). So checking results early does not inflate false wins. With several variants, a Šidák correction tightens the bar. When a test ends, a variant wins only if it passes both tests. You then apply the winning set-up to the gallery yourself.
  • How do you handle attribution?
    Per-widget UTMs reconciled against Shopify/Woo/BigCommerce order webhooks into one revenue ledger. Per-layout, per-variant, per-creator revenue.
  • Can I export the data?
    CSV exports on every plan. BigQuery, Snowflake and Redshift direct exports on Enterprise.

ai

AI features

AI tagging, moderation, synthetic video.

  • Is AI Studio available?
    Yes. AI Studio is live in the dashboard. Every plan includes 1 image and 1 video generation a month. Credit packs for more are not on sale yet.
  • How does AI product tagging work?
    Gemini vision matches each post image (a video’s thumbnail) to products in your synced catalogue. Large catalogues are first shortlisted to the 60 closest products by embedding. By default, matches at 0.75 confidence or above are tagged automatically, 0.5 to 0.75 wait for review in Recommendations, and anything lower is dropped. You can adjust both thresholds on the Recommendations page.
  • Can AI summarise my product reviews?
    Yes, on paid plans, in early access: ask us to switch it on. It needs at least 5 approved reviews per product. Idukki writes a short “What customers say” summary. It lists up to four positives and two common concerns, labelled as an AI summary. Preview it first, and regenerate or hide it per product.
  • Can I reply to reviews with AI?
    Yes. In the Reviews inbox, Draft with AI writes a reply you edit and publish. Replies to reviews collected on your store show under the review on your widgets; for Google, Trustpilot and TripAdvisor reviews you copy the reply and post it there yourself.
  • Can Idukki send my reviews to Google Shopping?
    Idukki can generate a product reviews feed in Google’s Merchant Center format from your approved, product-tagged reviews collected on your store. Switch it on and add the feed URL in Merchant Center; Google fetches it. Stars need Google’s Product Ratings approval and at least 50 reviews, and this is not Seller Ratings.
  • What languages does moderation support?
    Your blocked-word list matches whatever words you add, in any language. There is no AI toxicity score today. A six-part brand-safety score is on the roadmap: see /brand-safety.
  • Can I bring my own model?
    No. Moderation runs on your blocked words, blocked users, AI labels and your own approvals. There is no custom model training.

support

Onboarding + support

Getting live and getting unstuck.

  • How long does onboarding take?
    It is self-service, and your first widget is live in minutes. Migrating from an incumbent (Bazaarvoice, Yotpo, Tolstoy) takes a single day on the same-day adapter.
  • What support do I get while I set up?
    Same in-app chat as paying customers, staffed during EU + US business hours.
  • Do you offer onboarding + migration help?
    Free on Pro + Enterprise. Pay-once onboarding sprint available on the Starter plan.
Live in minutesDTC + B2B brands79 KB runtimeReal G2 reviews

Stuck?

A real human is faster than a search box.

In-app chat is staffed during EU + US business hours. Status of a ticket? Email support@idukki.io and we’ll surface it.

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  • GDPR self-certified · SOC 2 (in audit)