For brands

Vet creators before you pay them.

On a typical account, roughly a fifth of followers are fake or inactive. A big number on a profile tells you almost nothing about whether real people will see the post and buy. Idukki scores a creator on audience authenticity, engagement quality and fake-follower risk, so your budget reaches humans.

Try the free check Brief pre-vetted creators

Every creator authenticity-checked

≈19%
of followers on a typical account are fake or inactive
representative figure from third-party audit tooling
4 signals
we screen: engagement, comments, growth, audience fit
12,000+
creators pre-vetted on the Idukki network
2 min
to screen a profile with the free tool

The follower count is the wrong number

Followers are cheap. A few dollars buys tens of thousands of them, and the market for fake engagement has kept pace: bought likes, comment pods, view farms. A profile can look like a star and deliver to an audience that is half bots and half people in a country you do not ship to. The brand finds out after the invoice clears.

Vetting is the fix, and it is not guesswork. The signals that separate a real audience from an inflated one are measurable, and most of them are visible before you ever sign a contract.

What we screen for

Engagement, scored by tier
A 2% engagement rate is healthy for a mega account and thin for a nano one. We benchmark each creator against the floor for their size, not a flat number that flatters the big accounts.
Fake-follower detection
Like-bots inflate likes but rarely comment, and purchased batches arrive in sudden spikes. A near-zero comment ratio and a vertical jump in the follower graph are two of the cleanest tells.
Engagement quality, not just volume
A wall of generic emoji is not engagement. We weight specific, on-topic comments and real saves and shares over raw like counts that anyone can buy for a few dollars.
Audience fit
Even a real audience in the wrong country or age bracket will not convert. Authenticity and relevance are different questions, and a creator can pass one while failing the other.

Free tool

Score any creator in two minutes

Enter the public numbers, answer three judgement checks, and get a live authenticity score, an engagement rate measured against the right tier, and a screening estimate of how much of the audience looks inauthentic. No signup, runs entirely in your browser.

Open the authenticity check Get the scorecard

Engagement rate vs. the benchmark for the creator’s tier
Comment-ratio and growth-pattern fake-follower checks
Screening estimate of inauthentic audience share
A flag list and the exact things to verify next

A vetting workflow that holds up

01
Screen the profile
Enter the public numbers into the free authenticity check. Get a score, an engagement read and a flag list in two minutes.
02
Request first-party proof
For anyone who clears the screen, ask for a screenshot of their own analytics: audience country split, age and gender, recent reach.
03
Run a paid test
Commission one brief before a bigger deal. Real conversions beat any audience report.
04
Or skip ahead
Brief creators from the Idukki network, where the screening pass is already done and rights are handled up front.

Or let us do the vetting

The 12,000+ creators on the Idukki network have already cleared a screening pass, and they grant content rights up front. Brief them, get UGC in five days, and skip the audit entirely.

Find creators

Run it across a shortlist

The creator vetting scorecard takes the same four signals into a printable rubric, so you can score a whole shortlist on one sheet and compare like for like before you spend.

Get the scorecard

Talk to us

Vetting a roster? We’ll screen it with you.

Tell us the creators you’re considering and your market. We’ll run them through our screening and send back a ranked shortlist with the flags called out.

Authenticity + engagement score per creator
Fake-follower and audience-fit flags
A pre-vetted alternative from our network if one fails

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

Start 14-day free trial Book a 30-min demo