Fractional CRO Advisor

About the role

Idukki's widget lives on product pages, collection pages, and checkout flows for Shopify and DTC brands. It shows social proof, runs shoppable video, and fires events to analytics stacks. We build it; you know whether it actually moves conversion needles on the stores where you work. This advisory role is 3–4 hours a month: a standing call with the product team, early access to unreleased features, and an honest view on what's worth building next. No full-time commitment, no long onboarding — just a structured way to have the conversation that should happen between a platform and its practitioner.

What you'll do

• Monthly 60-min call with Rohin and the product team — roadmap input, feature feedback, what works and what does not
• Early access to unreleased features on your live clients, with a feedback loop back to the team
• Keep us honest on conversion mechanics — push back when a feature does not match how brands actually optimise
• Optional: a byline in our practitioner content series if you are open to writing about what you see

What you'll need

• Active CRO practice on Shopify, Shopify Plus, or comparable DTC storefronts
• Hands-on with A/B testing and UX metrics on product and collection pages
• An opinionated view on what social proof does and does not move the needle on

Nice to haves

• Experience with shoppable video, UGC galleries, or social feeds on e-com
• View on how AI-curated content performs vs editorial curation