How to Embed TripAdvisor Reviews on Your Website (2026 Guide)

For hotels, restaurants and attractions, TripAdvisor reviews often carry more weight with a prospective guest than reviews on any other platform. TripAdvisor's own Widget Center makes displaying them straightforward for free; the API route exists too, mostly for larger travel platforms that need something the widgets can't do.

Any business listed on TripAdvisor can generate free embed widgets through the Widget Center: a rating summary, a scrolling carousel of recent reviews, or an award badge if the property qualifies. Copy the code, paste it on the site, and it pulls live from your TripAdvisor listing.

The widgets are built around a single listing and a fixed set of layouts. A hospitality group running several properties, or a brand that also collects Google and Trustpilot reviews, ends up managing several separate widgets rather than one consistent display.

Method 2: The TripAdvisor Content API

TripAdvisor's Content API supports pulling review and listing data into a custom display, and it's the route larger travel and hospitality platforms use when the standard widgets don't fit their scale or design. Access is application-based, and it's realistically aimed at businesses with more than a single property's worth of integration need.

Method 3: One widget across every review source (Idukki)

Idukki connects TripAdvisor the same way it connects Google, Trustpilot and Feefo: reviews flow into a single aggregated, moderated widget with Review and AggregateRating schema attached, so the combined score can surface in Google's own search results rather than staying locked to TripAdvisor's page.

Embed on your site

Shopify (hospitality retail/gift shops): install the Idukki app, connect TripAdvisor, add the review block via the Theme Editor. WooCommerce/WordPress: the Idukki plugin plus a shortcode or block. Custom hospitality sites: one script tag, the same as every other channel.