Sell your clients a conversion lift. Keep 70% of the fee.
We audit, A/B test and fix your clients’ stores under your brand. Your client gets a results readout in five weeks. You keep the relationship and 70% of every CRO fee.
- Kickoff to readout
- 5 weeks
- Kickoff to readout
- Funnel stages tested
- 3
- Funnel stages tested
- Of each fee is yours
- 70%
- Of each fee is yours
Client results
Anonymised A/B testsHomepage
+26% visits → orders
Banners, nav, category placement
Product pages
+52% PDP conversion
Galleries, shipping, reviews, trust
Checkout
+6.9% checkout rate
Friction, trust badges, delivery info
Conversion rate, before and after
From Rohin Aggarwal & Sahil Mittal · hello@idukki.io
Industry benchmarks · sourced
Seven in ten carts never check out. Better design wins some back.
Five figures from published research. Each one links to the page it came from.
70.22%
Average documented cart abandonment rate, across 50 studies.
Baymard Institute, 202535.26%
Conversion gain the average large e-commerce site can make through better checkout design.
Baymard Institute, 202519%
US online shoppers who dropped a purchase because they didn’t trust the site with their card.
Baymard Institute survey of 1,083 US adults, 2026+8.4%
Rise in retail conversions after a 0.1 second mobile site speed improvement.
Deloitte for Google, Milliseconds Make Millions, 2020137%
Average conversion lift for best-in-class brands that make UGC available to shoppers.
Bazaarvoice Shopper Experience Index, 2019
Benchmarks size the opportunity. A test on your client’s own traffic proves the lift.
Our client results · anonymised A/B tests
The same traffic, worth more.
Each result comes from a controlled A/B test on live client traffic. Client names are withheld by agreement.
- Sitewide conversion lift on a single client program
- +34%
- Sitewide conversion lift on a single client program
- Conversion rate before and after one client program
- 2.1% → 2.8%
- Conversion rate before and after one client program
- Typical lift range across core client metrics
- 10–40%
- Typical lift range across core client metrics
Fashion retailer
Problem. Free-shipping details were buried on product pages.
Test. Surfaced a free-delivery banner on every PDP.
+2.6%conversion rate
Online apparel
Problem. The homepage nav drove irrelevant traffic.
Test. Reordered nav links and sharpened the CTAs.
+26%homepage visits → orders
Industrial supplier
Problem. Delivery and trust info were hard to find at checkout.
Test. Added prominent shipping info and security badges.
+34%overall conversion across the program
Smaller tests add up. Trust badges added 4.8% in one test. Clearer delivery info added 6.9%.
Audit, test, ship, report. Five weeks to the first readout.
You bring the client. We do the testing work behind your brand.
Step
Your agency
Idukki
- 01
Audit
Weeks 1–2
Your agency
Introduces us under your brand and shares analytics access.
Idukki
Finds the biggest conversion leaks on the homepage, product pages and checkout.
- 02
Test
Weeks 3–4
Your agency
Signs off the test plan with your client.
Idukki
Runs prioritised A/B tests on Optimizely, VWO or GA4 through the tag manager.
- 03
Ship
Week 5
Your agency
Approves each winning change with your client.
Idukki
Rolls the winning version out to all traffic.
- 04
Report
Week 5
Your agency
Presents the co-branded readout to your client.
Idukki
Builds the live dashboard and the results readout.
Then we repeat it on the next pages, and the next client.
We cover Asia, Europe and US hours. You get pitch decks, training and FAQs to help you sell.
Your client’s lift. Your margin.
Run your client’s own numbers before the kickoff call. The 10% default is the low end of the range we see.
What the lift is worth to your client
Monthly visits × conversion rate × lift × average order value.
- Extra orders a month
- 105
- Extra revenue a month
- $8,400
What your agency keeps
Idukki charges a flat 30% of the contract. The rest is yours.
- You keep (70%)
- $17,500
- Idukki fee (30%)
- $7,500
| Contract | You keep (70%) | Idukki (30%) |
|---|---|---|
| $25K | $17.5K | $7.5K |
| $50K | $35K | $15K |
| $100K | $70K | $30K |
- Applies to audits, full programs or one-off tests
- Volume discounts on multi-project agreements
- Predictable margin you can forecast and quote
Questions agencies ask
Related pagesThe agency programmeUGC revenue calculatorA/B test significance calculatorCase studies
Will my client know Idukki is involved?
No. We work under your brand, and you own the client relationship.
How is the fee split?
Idukki charges a flat 30% of the contract value and you keep 70%. The split is the same for audits, full programs and one-off tests.
Which testing tools do you use?
Optimizely, VWO and GA4. We connect them through the client’s tag manager.
How soon does my client see results?
The first co-branded readout lands five weeks after kickoff.
Are the client results on this page real?
Yes. Each one comes from a controlled A/B test on live client traffic. Client names are withheld by agreement.
Where do the industry numbers come from?
Baymard Institute, Deloitte’s study for Google and Bazaarvoice’s Shopper Experience Index. Each figure links to its source page.
Which time zones do you cover?
Asia, Europe and US hours, with transparent SLAs.
Add a CRO line your clients can measure.
Bring the relationship. We bring the testing team. White-label, 70% margin, first readout in five weeks.