IdukkiIdukki
Use case

Shoppable UGC for Home & Interior Brands

Home shoppers do not buy a lamp; they buy the room it makes. The photos that sell interiors are the ones taken in real homes, with real light and the slightly imperfect styling that makes a space believable, and your customers take them for free.

Idukki turns those room shots into inspiration galleries where every visible product is tagged: the sofa, the rug, the lamp behind it. A shopper who came for one item leaves with the look, and your category pages start working like a well-merchandised showroom.

Home & Interior customer content example
Home & Interior customer content example
Home & Interior customer content example

Real rooms, every product in frame tagged and shoppable.

~0%
of consumers say UGC influences what they buy.
Composite of UGC-commerce benchmarks (Nosto, Bazaarvoice) + Idukki telemetry
up to 0×
Video reviews can convert better than text-only reviews on the same SKU.
Composite of UGC-commerce benchmarks (PowerReviews, Nosto/Stackla) + Idukki telemetry
0 KB
Widget runtime, with no measurable hit to Core Web Vitals.
Idukki product fact, verified on live storefronts
0
Social + review sources, every one included on every plan.
Instagram, TikTok, YouTube, X, LinkedIn, Threads + Google, Trustpilot, Feefo, TripAdvisor

How home & interior brands run it

Room inspiration galleries

Masonry, Pinterest-style layouts built from customer room shots, filterable by space, style or collection. Inspiration browsing is how home shoppers actually start; these galleries meet them there and end at checkout.

Multi-product tagging per scene

A single living-room photo can tag six products. AI tagging identifies each item in the frame and suggests the match from your catalog; approved tags become one-click checkout links on the image.

Content from wherever it was posted

Pull room shots from Instagram, TikTok and YouTube, run a hashtag campaign around a launch, or collect direct uploads. Reviews from Google and Trustpilot sit alongside for the durability and delivery questions big-ticket buyers ask.

Rights cleared before anything ships

Interior photos often come from customers proud of their homes, and they deserve a clean permission flow. Automated rights requests with an audit trail keep every published room cleared for commercial use.

Questions home & interior teams ask

Can one room photo link to several products?+

Yes. Multi-product tagging is the point for interiors: every identifiable item in a scene can carry its own tag and checkout link, so the photo sells the room rather than a single SKU.

Do the galleries work for big catalogs?+

Yes. Product sync keeps tags pointing at live catalog entries, and Super Search plus AI tagging make curating from thousands of posts practical: describe the content you want instead of scrolling for it.

What about long-consideration purchases like furniture?+

That is where review aggregation earns its place: verified Google and Trustpilot reviews displayed beside real-home photos answer the durability, comfort and delivery questions that stall big-ticket carts.

Which ecommerce platforms are supported?+

Shopify, WooCommerce, BigCommerce and Wix natively, plus any HTML site through a single embed. Setup is self-serve and takes about four minutes.

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

  • No credit card
  • Cancel anytime
  • GDPR + SOC 2 (in audit)

We use cookies

We use essential cookies to run this site and optional analytics cookies to understand how it’s used. You can change your choice anytime in our privacy policy.