Shoppable UGC for Fashion Brands: Turn Customer Looks into Sales
Fashion is bought on other people. Fit on a real body, styling in a real wardrobe, fabric in real light: the questions a studio shot cannot answer are exactly the ones customer content answers every day on Instagram and TikTok.
Idukki collects those looks, clears the rights, tags every garment in the frame and publishes the result as shoppable galleries on your product and category pages, so the outfit a shopper fell for on social is one click from their size in your checkout.
Customer looks, tagged to the products in them, shoppable in place.
- ~0%
- of consumers say UGC influences what they buy.
- Composite of UGC-commerce benchmarks (Nosto, Bazaarvoice) + Idukki telemetry
- up to 0×
- Video reviews can convert better than text-only reviews on the same SKU.
- Composite of UGC-commerce benchmarks (PowerReviews, Nosto/Stackla) + Idukki telemetry
- 0 KB
- Widget runtime, with no measurable hit to Core Web Vitals.
- Idukki product fact, verified on live storefronts
- 0
- Social + review sources, every one included on every plan.
- Instagram, TikTok, YouTube, X, LinkedIn, Threads + Google, Trustpilot, Feefo, TripAdvisor
How fashion brands run it
Outfit inspiration feeds
Curated galleries of real customers wearing your pieces, filtered by product, collection or hashtag campaign. A look that contains three of your SKUs sells three of your SKUs: AI tagging picks out each garment so the whole outfit is shoppable, not just the hero item.
Product tagging from TikTok and Instagram
Pull posts and Reels straight from the source, tag products with one-click checkout links, and keep the creator credited. Super Search finds the best content by describing it ("red dress, golden hour, street style") instead of scrolling.
Rights management at fashion volume
Drops and seasonal campaigns generate content in bursts. Automated rights requests with a full audit trail keep every published look cleared for commercial use, so legal never becomes the bottleneck between a viral post and your PDP.
Reviews next to the looks
Aggregate Google Reviews and Trustpilot alongside the visual content. Fit and quality doubts are the top return drivers in apparel; a verified review sitting next to a real-body photo answers both at once.
Questions fashion teams ask
Can one photo tag multiple products?+
Yes. A single outfit post can carry a tag for every garment and accessory in the frame, each with its own checkout link. AI tagging suggests the matches; you approve or adjust them.
Where does the content come from?+
Instagram, TikTok, YouTube, X, LinkedIn and Threads for social posts, plus Google Reviews, Trustpilot, Feefo and TripAdvisor for reviews. Hashtag campaigns and direct uploads cover content that never went through a platform.
How do usage rights work for customer photos?+
Idukki sends the rights request, records the response, and keeps a full audit trail per post. Nothing is published to a gallery until it is cleared, and you can prove clearance later if anyone asks.
Will galleries slow down my product pages?+
No. The widget runtime is roughly 37 KB with no measurable Core Web Vitals impact, verified on live storefronts. Page speed is a ranking and conversion factor in fashion; we treat it as a hard budget.
Stop renting six tools. Ship one.
Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.
- No credit card
- Cancel anytime
- SOC 2 + GDPR
