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Use case

UGC Galleries for Beauty & Skincare: Social Proof That Converts

Nobody buys a serum from a product render. Beauty shoppers want to see the texture on skin, the shade on an undertone like theirs, and the eight-week result on someone who is not a model. That evidence already exists: your customers post it.

Idukki turns that stream into conversion surface: before/after galleries, shoppable tutorial videos, and review aggregation that surfaces what buyers actually say about ingredients, texture and results, all rights-cleared and tagged to the products on screen.

Beauty & Skincare customer content example
Beauty & Skincare customer content example
Beauty & Skincare customer content example

Real routines, real results, tagged to the products that made them.

~0%
of consumers say UGC influences what they buy.
Composite of UGC-commerce benchmarks (Nosto, Bazaarvoice) + Idukki telemetry
up to 0×
Video reviews can convert better than text-only reviews on the same SKU.
Composite of UGC-commerce benchmarks (PowerReviews, Nosto/Stackla) + Idukki telemetry
0 KB
Widget runtime, with no measurable hit to Core Web Vitals.
Idukki product fact, verified on live storefronts
0
Social + review sources, every one included on every plan.
Instagram, TikTok, YouTube, X, LinkedIn, Threads + Google, Trustpilot, Feefo, TripAdvisor

How beauty & skincare brands run it

Before/after content that earns trust

Progress posts are the most persuasive format in skincare. Collect them from social or through direct-upload campaigns, clear the rights, and publish them beside the product they credit, with the review text attached where the customer wrote one.

Shoppable tutorial videos

Application tutorials and get-ready-with-me clips from TikTok, Instagram and YouTube become shoppable video: every product used in the routine is tagged with a direct checkout link, so the tutorial sells the full basket, not one SKU.

Ingredient transparency through reviews

Aggregate Google Reviews, Trustpilot and Feefo next to the visual content. When buyers search a review widget for "sensitive skin", "fragrance" or "niacinamide", the answers come from verified customers rather than your own copy.

Rights and compliance, handled

Beauty claims draw scrutiny, so provenance matters. Every published post carries a recorded rights clearance with a full audit trail, and moderation keeps off-brand or non-compliant content out of the galleries automatically.

Questions beauty & skincare teams ask

Can we run before/after galleries without legal headaches?+

The rights side is handled: each post is published only after a recorded clearance, with an audit trail you can produce later. Claims compliance for the imagery itself stays with your regulatory team; moderation tools let them approve content before it goes live.

Do tutorial videos support more than one product?+

Yes. A routine video can tag every product used, each with its own one-click checkout link. That is the difference between selling a cleanser and selling the routine.

Which review platforms can we pull in?+

Google Reviews, Trustpilot, Feefo and TripAdvisor, displayed alongside social content from Instagram, TikTok, YouTube, X, LinkedIn and Threads.

How fast can a beauty brand go live?+

Self-serve setup takes about four minutes: connect a source, pick a layout, embed the widget. Every plan starts with a 14-day free trial, no credit card required.

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

  • No credit card
  • Cancel anytime
  • SOC 2 + GDPR

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UGC Galleries for Beauty & Skincare Brands | Idukki — Idukki