Bynder
Enterprise digital asset management · bynder.com
Bynder is where enterprise brands keep their approved assets: the DAM of record for campaigns, packshots and brand imagery. Idukki is where those same brands run shoppable UGC on their storefronts. The partnership connects the two.
The partnership is agreed and the build is underway. A sandbox environment is live and the connection layer between Bynder and Idukki is currently in development. Nothing on this card is shipping yet, and we would rather say so than pretend otherwise.
What the integration will do once it ships
- Import brand-approved DAM assets into Idukki shoppable galleries through Bynder’s asset picker
- Push rights-approved UGC from Idukki into Bynder, carrying creator, source and rights metadata
- Keep storefronts in sync when an asset is archived in Bynder
- Register storefront usage back into Bynder’s Asset Tracker
- Report commerce ROI per DAM asset, so every asset earns its keep