Self-improving marketing
Let a test loop move spend to the ads that win.
Not live yet. A planned layer that ranks the posts in each widget by what converts.
Not live yet.
Optimise
Today
Today
A/B test widget
Planned
Rank posts inside
Not built
There is no
The moment
Your ads team tests a new hook every few weeks, when someone has time. Losing ads keep running in the meantime.
What you get
The loop tests creative, copy, audience and placement against one goal you pick. It pauses losers and moves spend to winners. It is in early access.
What you get
- Planned: rank the posts in each widget by add-to-cart
- Planned: retire posts that stop converting
- Live today: A/B tests of widget layouts, applied by you
How it works
- Step 01
Today
A/B test widget layouts in Experiments. Apply the winner to the gallery yourself.
- Step 02
Planned
Rank posts inside each widget. Move a post only when its lift is significant.
- Step 03
Not built
There is no bandit loop, variant generator or spend allocator.
The testing it builds on, live today
A/B testing splits a gallery's traffic and names a winner by add-to-cart rate. Self-improving marketing runs that loop for you.
What’s included
- A/B tests of widget layouts (live, in Experiments)
- Post ranker per widget (planned)
Try Idukki on a demo store first.
The demo store shows Idukki widgets on a sample shop. No signup and no email needed.
Questions about self-improving marketing? Send us a note.
