The influence layer
Every creator, weighted by purchasing influence.
A cross-platform graph of every creator we’ve ever ingested + the people they actually move. Use it to pick partners, build look-alikes, and brief ad campaigns with real signal.
The influence layer
Cross-platform creator IDs
Cross-platform creator IDs
Probabilistic ID
Influence-by-revenue
Revenue-attributed score
Look-alike audiences
Look-alike seeded
- 2.4M+Creators in the graph
- 13Platforms unified
- $ → ✓Revenue-weighted influence score
- CAPI-readyExport to Meta + TikTok ad audiences
- 01
Cross-platform creator IDs
One canonical ID per real human, even when they’re @maya_x on IG, @mayaco on TikTok and a different handle on Substack.
- Probabilistic ID resolution
- Self-claim verification flow
- Per-creator dashboard for managing their own profile
- 02
Influence-by-revenue
We score creators not by followers but by actual purchases driven on our customers’ stores. The signal money pays for.
- Revenue-attributed score per creator
- Per-category sub-scores (beauty, fashion, etc.)
- Decay model so recency matters
- 03
Look-alike audiences
Pick a high-performing creator, get an audience that buys like the people they influence. Push to Meta CAPI + TikTok Ads.
- Look-alike seeded by audience overlap
- Meta CAPI / TikTok / Pinterest export
- Live audience refresh on a cadence
- 04
Network browser
Interactive UI for navigating who-influences-whom. Filter by category, region, follower band, average AOV of their audience.
- Force-directed network graph
- CSV / JSON export
- Saved-cohorts shared with the team
- 05
Privacy-safe joins
Bring your CRM. We compute audience overlaps without ever surfacing PII to either side.
- Confidential-compute joins
- Audit log of every join
- Pseudonymisation by default
- 06
Brand-safety baked in
Every creator in the graph carries a brand-safety score. Filter out misaligned partners before the brief leaves your desk.
- Per-creator brand-safety score
- Hard-block by category
- Audit log of every match
Pilot the Creator Graph
Bring 50 creators you’re considering or already paying. We’ll return the ranked list, a look-alike audience, and a brief for the highest-fit creators, within 48 hours.
- 48-hour pilot turn-around
- Free first 50-creator rank
- Slack with the data team
Stop renting six tools. Ship one.
Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.
- No credit card
- Cancel anytime
- GDPR + SOC 2 (in audit)
