Ask buyers for a review after the order. Collect photos and video on a hosted form. Import the reviews you already have on Google, Trustpilot, TripAdvisor and Judge.me. Add Q&A. All in the same library and widgets as your shoppable UGC.
Reviews only earn rich results when the structured data sits on your own product page. On Shopify, Idukki's product rating block publishes Product, AggregateRating and Review markup, and only when there are real reviews to mark up. Whether Google shows the stars is still Google's call.
Reviews and Google
From a review to a rich result
Sample reviewer
Verified buyer
Strap fits small wrists, face is clean and readable. Wore it every day for a month.
Your product page
Silver-Toned Watch
4.8 · 213 reviews
AggregateRating 4.8 / 213
Google search
Silver-Toned Watch · yourstore.com
Rating: 4.8 · 213 reviews · $24.76 · In stock
Strap fits small wrists, face is clean and readable…
Collect the review, publish it with Product and AggregateRating structured data on your own PDP, and Google can show the stars under your listing.
Capture · Photo and video
One email. Photo, video or text, customer picks.
The review request links to a hosted form tied to the customer's order. They choose a rating, write as much or as little as they like, and add photos or a video from their phone.
Hosted form · no app install
Photo and video upload from the phone
Linked to the Shopify order it came from
Lands in your library for moderation
Shown in the same widgets as your social UGC
Your review
Collection flow
From order to review on your product page in five steps.
The request goes to the person who placed the order, and every review passes through your moderation before it goes live.
Step 1
Order placed
On Shopify, the order webhook tells Idukki who bought what. The request is tied to that order.
Step 2
Review request email
A standard email with the product and a row of stars. Every star opens the same hosted review form.
Step 3
Hosted review form
The customer rates, writes, and can add photos or a video. No app to install.
Step 4
Moderate
Reviews land in your library with the rest of your UGC, where you approve, hide or tag them.
Step 5
Live on the PDP
Approved reviews show in your review layouts and in the same widgets as your social UGC.
Capabilities
What ships today.
Review request emails
Sent after a Shopify order. Customise the subject and copy; the star row links straight into the form.
Photo + video reviews
Customers upload media on the hosted form. It is stored in the same library as your social UGC.
Import existing reviews
Bring in Google, Trustpilot and TripAdvisor reviews, and Judge.me product reviews with their photos and videos.
Q&A widget
Shoppers ask on the product page and get your curated answer, or an AI answer grounded in your product data. Your team drafts curated answers with AI help.
Review layouts
Review carousels, walls, stats and spotlight layouts, styled with your Brand Kit.
Moderation
Approve, hide or remove reviews in the same queue as the rest of your content.
AI review summaries
A short "What customers say" summary per product, written by AI from that product’s own approved reviews and labelled as such. Off until you switch it on.
Reply to reviews
Draft a reply with AI, edit it, publish it. On reviews collected on your store it shows under the review as "Response from" your store.
Google product reviews feed
A feed of your own product reviews in Google’s Merchant Center format, for product ratings on Shopping. Off until you switch it on.
After the review lands
Summarise it, answer it, send it to Google.
AI review summaries
What customers say, in three lines.
Idukki reads a product’s approved reviews and writes a short summary with up to four things buyers like and two common concerns. It shows on the product page as "What customers say", labelled as an AI summary of the number of reviews it read.
Off by default; preview it in the dashboard before it goes live
Only for products with at least 5 approved reviews
Summarises what reviewers said and adds nothing of its own
Regenerate or hide the summary for any product
Reply to reviews
Answer every review from one inbox.
Open a review in the Reviews inbox, click Draft with AI, edit the reply and publish it. Replies to reviews collected on your own store show under the review on your Idukki widgets as "Response from" your store.
AI drafts never promise refunds and never invent facts
You edit and publish every reply yourself
Google, Trustpilot and TripAdvisor reviews: Copy reply, then post it on that platform
Nothing is posted to other platforms for you
Google product reviews feed
Send your own reviews to Google Shopping.
Idukki builds a product reviews feed in Google’s Merchant Center format (schema 2.4) from approved, rated reviews collected on your store and tagged to a product. Switch it on, add the feed URL in Merchant Center, and Google fetches it to help power product ratings on Shopping.
Off by default
Leaves out imported Google, Trustpilot, TripAdvisor and Feefo reviews
Leaves out Judge.me reviews, because Judge.me sends those to Google itself
Stars need Google’s Product Ratings approval and at least 50 reviews
Q&A
Answer the question before it becomes a return.
Shoppers ask on the product page and get an answer straight away: your curated answer when there is a close match, otherwise an AI answer grounded in your product information and tagged UGC. Your team builds the curated set in the dashboard, starting from AI drafts instead of a blank box.
Question box on the product page
Curated answers matched first
AI answers grounded in your own product data
AI draft answers for your team to edit
Surveys · Beta
Order #172343
Thank you, Anna!
How was your experience?
😡🙁😐🙂🤩
How would you like us to improve?
"I enjoyed using your website but wish you offered a same-day delivery."
Survey responses (sample)121 Responses
😡
🙁
😐
🙂
🤩
Surveys · Beta
Short post-purchase surveys.
A beta feature in the Growth hub: short surveys you can embed in the widget or in your email flows, so feedback sits next to your reviews and UGC.
Embed in the widget or an email flow
Emoji rating plus an open question
Marked Beta in the dashboard
Smart curation
Find the right UGC asset in three clicks.
Filter by dominant colour, person presence, engagement, conversion or caption keyword. Combine filters, save them as a named view, and the right tiles surface to PDP, email, ad or signage, automatically.
Library filters
Dominant colour12 swatches
Includes personPrivacy-aware
Tagged productPer SKU
EngagementTop 5% only
Star rating≥ 4★
ConvertedLast 30d
Caption mentionsCustom keywords
AI quality score0–100 score
Dominant colour
142896471531982134738413528
Inspired by what works elsewhere, Yotpo's "Dominant Color" + "Includes Persons" filters were the original. Idukki adds AI quality score + caption-keyword + converted-in-last-30d as native columns.
AI Tagging Assistant
@layered_lounge · 3 days ago
"Spring refresh, new linen layers and gold rings."
6 suggested SKUs
Linen utility jacket
$148
96%
Stack ring (gold)
$95
91%
Carafe + 4 tumblers
$68
74%
Knit weekender bag
$220
71%
Velvet lipstick
$26
42%
Trail runners
$159
38%
161% higher conversion among shoppers who interact with UGC · Yotpo, 200k+ stores
UGC × Email
Drop user-generated proof into every transactional email.
Abandoned cart, browse abandonment, post-purchase, win-back. Idukki syncs product-tagged UGC into a feed your email platform can read, starting with a ready-made Klaviyo catalog and snippets for your existing flows. Real customers. Real moments.
Step 1
Cart abandoned
Shopper added a product but didn't check out. Your email platform fires the trigger, as it does today.
Step 2
Pull matching UGC
Idukki returns the top 3 user posts featuring the abandoned SKU, already rights-cleared.
Auto-matched
Step 3
Inject into the email
A pre-built block embeds the UGC carousel + star rating + creator handle into your existing template.
Step 4
Customer sees real proof
Real people, real product, no stock photography, in the email they were already going to get.
Step 5
Back to PDP
Cart restored + UGC tile pinned above the buy box for the recovered session.
YYourbrandinbox.preview
Hey Mira, still thinking it over?
See how 3 customers wear yours.
★ 4.9@
★ 4.9@
★ 4.9@
Linen utility jacket
$148 · in your cart
3 in stock
UGC + cart powered by Idukki
Klaviyo-ready
UGC synced into your product catalog feed
Where it fits
Six email moments. Same UGC engine.
1
+
Abandoned cart
Pair the unfinished SKU with 3 user posts of someone wearing or using it.
Browse abandonment
Top 6 UGC posts from the category they were browsing. Works even when no SKU was added.
Order #4012
Linen blazer
→
Post-purchase
Show what others paired the same item with. Drives repeat purchase + UGC submission in one flow.
60
Fresh UGC
Win-back / lapsed
Fresh UGC from the last 60 days, prioritised by their last-purchased category. Re-activates dormant lists.
Verified buyer
Leave a review →
Order confirmation
Verified-buyer badge + invite-to-review block, with sample UGC inline so they know what "good" looks like.
🎁
Loyalty + birthday
Member-only UGC + a personalised pick. Higher engagement than discount-only emails.
Built for Klaviyo today; other ESPs can read the same public UGC feed if they accept dynamic image blocks. See the integrations directory for the full list.
Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.
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