Order webhooks (store to Idukki)
Attribution is reconciled, not modelled: a completed order is matched back to the add-to-cart the widget recorded. That needs the store to tell Idukki about orders. Where that stands per platform:
| Platform | Status | How it works |
|---|---|---|
| Shopify | Live | The Shopify app registers orders/create (and orders/paid) on install. Deliveries are HMAC-verified over the raw body with X-Shopify-Hmac-Sha256; cart attributes _idk_vid, _idk_biz, _idk_exp, _idk_var come back as note_attributes and are matched to the widget’s impression, click and add-to-cart rows. Deduplicated by order id, and a webhook row replaces any client-side purchase for the same visitor so revenue is never counted twice. |
| WooCommerce | In progress | Store pairing exists (Settings, Integrations, Pair with Idukki: a magic link the WordPress plugin confirms). Product sync works. The order webhook that closes the attribution loop is being built; until it ships, WooCommerce attribution stops at add-to-cart intent. |
| BigCommerce, Magento | Planned | Galleries, tagging, rights and click analytics work everywhere the embed works. Order reconciliation waits on each platform’s webhook integration. |
| Custom / headless | Manual | Send window.idukki.track(‘purchase’, revenue) from your confirmation page for A/B ground truth, or talk to us about a custom order endpoint. |
Merchant webhooks (Idukki to you)
Register any HTTPS URL in the dashboard (Settings, Developers, Webhooks): a Make.com custom webhook, an n8n node, a Zapier catch hook or your own endpoint. Pick the events, set an optional signing secret. Every delivery is a POST with the same envelope.
POST https://your-endpoint.example/idukki
content-type: application/json
x-idukki-signature: sha256=<hex HMAC-SHA256 of the exact body, when a secret is set>
{
"event": "rights.granted",
"businessId": "YOUR_BGUID",
"payload": { … },
"timestamp": "2026-09-07T10:15:02.412Z"
}import { createHmac, timingSafeEqual } from 'node:crypto'
export function verifyIdukki(rawBody, header, secret) {
const expected = 'sha256=' + createHmac('sha256', secret).update(rawBody, 'utf8').digest('hex')
return header && header.length === expected.length && timingSafeEqual(Buffer.from(header), Buffer.from(expected))
}Delivery rules
- Fire-and-forget from the product’s hot paths: a slow or failing endpoint never blocks a lead capture, a rights decision or an order.
- Eight-second timeout per delivery. Return a 2xx quickly and do the work asynchronously.
- A 404 or 410 from your endpoint prunes the subscription (the Make.com convention for a deleted scenario). Re-add it in the dashboard.
- The last delivery time and status are shown per webhook in the dashboard.
Event catalogue
Two families. Product events come from the central dispatcher and are what Slack, Zapier, Teams, the helpdesk integrations and outbound webhooks all receive. Widget events are the ones the dashboard’s webhook screen lists for widget and experiment lifecycle.
| Event | Fires when |
|---|---|
ugc.collected | A new post lands in a collection from a connected source, upload or competition entry. |
review.created | A review arrives from a connected review source. |
rights.granted | A creator consents (form, DM reply or hashtag entry under published terms). |
rights.denied | A creator declines, or a reviewer rejects. |
rights.expiring | A licence is inside its renewal window. |
rights.expired | The licence window closed; the post has left every widget. |
collection.archived | A collection was archived. |
lead.captured | A lead form on a widget was submitted. |
survey.response | A survey answer was recorded. |
experiment.winner | A winner was declared on an A/B test. |
purchase.attributed | An order webhook was reconciled to a widget interaction (Shopify today). |
content.flagged | Moderation or a visitor report flagged a post. |
| Widget event | Fires when |
|---|---|
widget.impression | A widget rendered for a visitor. |
widget.click | A tile, hotspot or product link was clicked. |
widget.conversion | An add-to-cart or purchase was attributed to the widget. |
widget.config_updated | A widget’s settings were saved. |
widget.version_restored | A previous widget version was restored. |
experiment.started | An A/B test started on a widget. |
experiment.completed | An A/B test ended. |
experiment.variant_winner | A variant was promoted. |
Webhooks Idukki receives from platforms
For completeness, the inbound routes on the API that platforms call. You do not configure these; the Shopify app and the Stripe integration register them.
| Method | Path | Auth | Summary |
|---|---|---|---|
| GET | /payment/checkout | session | Payment Api |
| GET | /payment/invoices | session | Payment Api |
| GET | /payment/portal | session | Payment Api |
| POST | /payment/webhook | public | Payment Api |
| POST | /resend/webhook | public | Misc Routes Api |
| GET | /shopify/detail/theme-page | session | Shopify Api |
| GET | /shopify/email-config | session | Shopify Api |
| POST | /shopify/order-detail | public | Shopify Api |
| POST | /shopify/order-stats | session | Shopify Api |
| GET | /shopify/order/detail/{id} | public | Shopify Api |
| POST | /shopify/save/email-config | session | Shopify Api |
| POST | /shopify/webhook/getcustomerdata | public | Shopify Api |
| POST | /shopify/webhook/order | public | Shopify Api |
| POST | /shopify/webhook/removecustomerdata | public | Shopify Api |
| POST | /shopify/webhook/shopdata | public | Shopify Api |
| POST | /shopify/webhook/uninstall | public | Shopify Api |
Only the webhook routes matter here; the rest of the Shopify group is on the API reference.